BA (Hons) in Business Management with Business Analytics
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With the developing complexities in the management of businesses worldwide in the realm of Business, explore a world of opportunities and unlock the future with a bachelors at Westford University College.
About BA (Hons) in Business Management with Business Analytics
Program Highlights
- Credits: 360
- Duration: 3 Years
- Modules: 18
- Attend Abertay University’s Convocation Ceremony in the UK
- Full-time onsite bachelors programme
- Industry exposure through various Westford Initiatives
In a fast-paced global market where change is constant, and the term ‘Big Data’ has dominated the field of analytics, it is essential for the future workforce to be equipped with the required skillset that sets them apart from the crowd. Along with offering an insight and training into core business processes such as Research, Human Resources, Digital Marketing and Operations, the programme comprises of study material that strengthens knowledge of management and analytics.
Bringing different aspects of analytics through incorporation of modules such as Business Analytics, Predictive Analytics, Perspective Analytics and Computational Analytics – the BA (Hons) in Business Management with Business Analytics offered by Westford in partnership with UK’s Abertay University aims to create a talent pool that harnesses the ability to apply the tools that are at their disposal and thrive in an international business environment.
Module List
First Year
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Semester 1
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Business Analytics
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People, Planet, Profit
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Theory and Practice in HRM
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Semester 2
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Project Management
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Researching Business and innovation
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Digital Marketing Principles
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Second Year
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Semester 3
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Digital Business
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Marketing Intelligence & Consumer Behaviour
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Business and Environmental Sustainability
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Semester 4
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Predictive Analytics
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Entrepreneurship & Business Start-up
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Financial Markets
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Third Year
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Semester 5
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Strategic Management
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Operations management and Business Redesign
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Managing Change
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Semester 6
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Business Ethics and Society
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International Business & Management
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Computational Analytics
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Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
About Abertay
Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange. With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead and innovate across a wide range of sectors. Abertay University prides in offering an inclusive, friendly and welcoming environment for our students and staff alongside first-rate teaching and excellent student experience.An ambitious, forward-thinking institution, it offers degree programmes to prepare students for careers in the modern world. Graduates have gone on to work for organisations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments.
Achievements of Abertay University:
- Ranked Top 10 in UK for Student Experience by the Times and Sunday Times Good University Guide 2020.
- UK University of the Year for Teaching Quality” by The Times & Sunday Times Good University Guide 2021
- QAA's highest rating for academic standards and teaching quality, 2021
Interested in This Program? Secure your spot now.
Online Learning Process
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Westford Advantage
Westford Mentorship Program
Westford Mentorship Programme is a reciprocal learning opportunity between our MBA alumni currently in leadership roles in the industry and our day scholars who are pursuing their bachelor’s degree. This programme will allow the mentees to be coached by the mentors, who will share their professional experience, knowledge, and skills with the mentees to help them to achieve their career ambition. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions. The Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. Alumni mentoring programs have proven incredibly successful across the globe, however, it will be the first of its kind in the UAE.
For Mentors
For Mentees
We Connect
Westford’s We Connect initiative is dedicated to inviting some of the world’s finest and most successful leaders, innovators, and visionaries to describe their experiences with students, trying on our mission of actively surrounding them with leaders who serve as a reflection of their futures. These dynamic personalities take centre stage and interact, with the students to share knowledge in their field of expertise.We Talk
Leaders and influencers all over the world have repeatedly emphasized the importance of one’s surroundings on one’s life and prospects. If a person wants to live a successful and satisfying life, the key is to change their surroundings to include individuals who will help them improve. We at Westford recognize the significance of impacting characters in the lives of our students. As a result, we make it a point to invite people who have positive, inspiring, and uplifting success stories regularly.Industry Visits
Industry visits play a key role at Westford University College. Students are taken for industry visits around UAE where they interact with the company people and have a first-hand experience of how a corporate entity works. The crucial purpose behind this program is to accustom students to the industrial practices and the workings of the corporate world. Students are exposed to practical situations and events in companies thereby honing their corporate skills and industry understanding.Day With CEO
Day with a CEO is designed to uncover promising future leaders and allow them to walk in the shoes of a senior business leader. By spending a day with the CEO, students learn the level of responsibility and the complexities needed for today’s leading executives while also getting a feel for how these leaders create value in their organizations. It is also an opportunity for CEOs to connect with and better understand what drives the next generation. Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
Why WUC
Established in 2009, The Westford University College is the most trusted executive educational institution in UAE, providing flexible learning and affordable programs for regular students and working professionals (Perfect ‘Work-Life-Study’ Balance). We provide top rated MBA Programs, Bachelors Courses, Professional Programs and corporate training. 13300+ students, 80+ Courses, 130+ Nationalities, 20+ Academic Partners, 14+ years in the market.
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