The benefits of pursuing an International BABM program
- Global Curriculum: Worldwide exposure that enables students to gain a rich experience of studying at an international university.
- Global Exposure: The curriculum is comprised of courses that are recognized all over the world and created as well as delivered by prominent and qualified faculty members.
- Multiple Options: Option to study the last year in UAE/ UK.
- Holistic Development:Focus on critical thinking and practical learning rather than rote learning. The program is designed with a special focus on inculcating analytical reasoning and creative thinking in students.
The Course – BA (Hons) Business with Marketing
The BA (Hons) Business with Marketing at Liverpool John Moores University offers a blend of a high-quality business degree combined with cutting-edge marketing modules. Liverpool Business School’s reputation for developing independent-minded and professional business graduates has led to the development of this program, which matches a highly regarded portfolio of business modules with cutting-edge marketing theory.
Gain knowledge of current marketing techniques, management, and digital business in this innovative degree, which prepares you for a wide range of careers in marketing and business sectors.
Part 1 – Higher National Diploma in Business, Pearson
Name of the Module
UK Credits
Business and the business Environment
15
Marketing Essentials
15
Human Resource Management
15
Management and operations
15
Management Accounting
15
Managing a Successful Business Project
15
Sales Management
15
Organizational Behavior
15
Innovation and Commercialization
15
Entrepreneurship and Small Business Management
15
Business Strategy
15
Research Project
15
Product and Services Development
15
Integrated Marketing Communication
15
Digital Marketing
15
Part 2 - Top up –BA (Hons) Business with Marketing
Business Consultancy
20
Strategic Management
20
Innovation and Creativity for Business
20
Strategic Branding
20
Marketing for Emerging Markets
20
Personal Development and Employment
20
Partners and University
About LJMU
The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning and aspiration could have on individuals, communities and society. It was the first such institution to be founded in England.
This small, pioneering movement was followed by the establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all.
Today, with a vibrant community of over 23,000 students from over 100 countries world-wide, 2,400 staff and 250 degree courses, Liverpool John Moores University is one of the largest, most dynamic and forward-thinking universities in the UK.
About Pearson
Pearson BTEC Higher National qualifications are widely recognised by industry and higher
education as the principal vocational qualification at Levels 4 and 5. When redeveloping the
Pearson BTEC Higher National qualifications in Computing, we collaborated with a wide range
of students, employers, higher education providers, colleges, and subject experts to ensure that
the new qualifications meet their needs and expectations. We also worked closely with the
relevant professional bodies, to ensure alignment with recognised professional standards.
