BA (Hons) Business with Marketing

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Liverpool John Moores University, UK

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Explore the world of opportunities and unlock the future with BA (Hons) Business with Marketing at Westford University College

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    About the Course

    The dual certification program is designed for students wishing to embark on a professional career in Business Management, Finance, and Marketing. It will help the students to develop analysis and evaluation skills, which can be applied to real-world situations. Students will enhance their knowledge and understanding of the various functional areas of business, including management, marketing, human resources, finance, and operations management within a global context. The students will also be equipped with skills required to be successful in business, such as entrepreneurship, digital literacy, collaborative working, and communication skills.

    The benefits of pursuing an International BABM program

    • Global Curriculum: Worldwide exposure that enables students to gain a rich experience of studying at an international university.
    • Global Exposure: The curriculum is comprised of courses that are recognized all over the world and created as well as delivered by prominent and qualified faculty members.
    • Multiple Options: Option to study the last year in UAE/ UK.
    • Holistic Development:Focus on critical thinking and practical learning rather than rote learning. The program is designed with a special focus on inculcating analytical reasoning and creative thinking in students.

    The Course – BA (Hons) Business with Marketing

    The BA (Hons) Business with Marketing at Liverpool John Moores University offers a blend of a high-quality business degree combined with cutting-edge marketing modules. Liverpool Business School’s reputation for developing independent-minded and professional business graduates has led to the development of this program, which matches a highly regarded portfolio of business modules with cutting-edge marketing theory. Gain knowledge of current marketing techniques, management, and digital business in this innovative degree, which prepares you for a wide range of careers in marketing and business sectors.

    Part 1 – Higher National Diploma in Business, Pearson

    Name of the Module

    UK Credits

    Business and the business Environment

    15

    Marketing Essentials

    15

    Human Resource Management

    15

    Management and operations

    15

    Management Accounting

    15

    Managing a Successful Business Project

    15

    Sales Management

    15

    Organizational Behavior

    15

    Innovation and Commercialization

    15

    Entrepreneurship and Small Business Management

    15

    Business Strategy

    15

    Research Project

    15

    Product and Services Development

    15

    Integrated Marketing Communication

    15

    Digital Marketing

    15

    Part 2 - Top up –BA (Hons) Business with Marketing

    Business Consultancy

    20

    Strategic Management

    20

    Innovation and Creativity for Business

    20

    Strategic Branding

    20

    Marketing for Emerging Markets

    20

    Personal Development and Employment

    20

    Partners and University

    About LJMU

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    The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning and aspiration could have on individuals, communities and society. It was the first such institution to be founded in England. This small, pioneering movement was followed by the establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all. Today, with a vibrant community of over 23,000 students from over 100 countries world-wide, 2,400 staff and 250 degree courses, Liverpool John Moores University is one of the largest, most dynamic and forward-thinking universities in the UK.

    About Pearson

    pearson
    Pearson BTEC Higher National qualifications are widely recognised by industry and higher education as the principal vocational qualification at Levels 4 and 5. When redeveloping the Pearson BTEC Higher National qualifications in Computing, we collaborated with a wide range of students, employers, higher education providers, colleges, and subject experts to ensure that the new qualifications meet their needs and expectations. We also worked closely with the relevant professional bodies, to ensure alignment with recognised professional standards.

    Speak to our Admission Team

    By completing this form a personal advisor will call you to answer your questions and guide you through the application process.

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      Entry Requirements

      Eligibility

      Bachelors Degree

      Additional Information

      Westford Mentorship Program

      A bachelor’s degree is increasingly the norm. This means, that students are determined to equip themselves with a repertoire of skills that will set them apart in today’s competitive work environment. The pressure to become well-rounded graduates with grades, soft skills, and technical knowledge is driving students to seek personal and professional development outside the classroom. Corollary to it, most organizations nowadays consider that abilities like communication, organization, and commercial awareness are just as, if not more, vital than specific technical or academic knowledge and skills connected with graduate’s certification. The Westford Mentorship Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. In turn, Westford Alumni can reconnect with the Westford Community and share their expertise and knowledge with the next generation of innovators, movers, and shakers. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions.
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