BA (Hons) Business with Marketing

Study Online or Part-time from Dubai, Abu Dhabi, Riyadh, Nigeria etc…

The dual certification program is designed for students wishing to embark on a professional career in Business Management, Finance, and Marketing. It will help the students to develop analysis and evaluation skills, which can be applied to real-world situations. Students will enhance their knowledge and understanding of the various functional areas of business, including management, marketing, human resources, finance, and operations management within a global context. The students will also be equipped with skills required to be successful in business, such as entrepreneurship, digital literacy, collaborative working, and communication skills.

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The benefits of pursuing an International BABM Program

  • Global Curriculum: Worldwide exposure, that enables students to gain a rich experience of studying at an international University.
  • Global Exposure: The curriculum is comprised of courses, that are recognized all over the world, created as well as delivered by, prominent and qualified faculty members.
  • Multiple Options: Option to study the last year in UAE/ UK.
  • Holistic Development: Focus on critical thinking and practical learning rather than rote learning. The program is designed with a special focus on inculcating analytical reasoning and creative thinking in students.

About LJMU

The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning and aspiration could have on individuals, communities and society. It was the first such institution to be founded in England.

This small, pioneering movement was followed by the establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all.

Today, with a vibrant community of over 23,000 students from over 100 countries world-wide, 2,400 staff and 250 degree courses, Liverpool John Moores University is one of the largest, most dynamic and forward-thinking universities in the UK.

The Course – BA (Hons) Business with Marketing

The BA (Hons) Business with Marketing at Liverpool John Moores University offers a blend of a high-quality business degree combined with cutting-edge marketing modules. Liverpool Business School’s reputation for developing independent-minded and professional business graduates has led to the development of this program, which matches a highly regarded portfolio of business modules with cutting-edge marketing theory.

Gain knowledge of current marketing techniques, management, and digital business in this innovative degree, which prepares you for a wide range of careers in marketing and business sectors.

Part 1 – Higher National Diploma, Pearson


Credits: 240 Duration: 14 to 20 months Modules: 12 Intake: Rolling
Business and the Business Environment 15
Marketing Essentials 15
Human Resource Management 15
Management and Operations 15
Management Accounting 15
Managing a Successful Business Project 15
Sales Management 15
Organizational Behavior 15
Innovation and Commercialization 15
Entrepreneurship and Small Business Management 15
Business Strategy 15
Research Project 15
Product and Services Development 15
Integrated Marketing Communication 15
Digital Marketing 15

Part 2 – Top-up: BA (Hons) Business with Marketing

Credits: 120 Duration: 12 months Modules: 06 Intake: January and August
Business Consultancy 20
Strategic Management 20
Innovation and Creativity for Business 20
Strategic Branding 20
Marketing for Emerging Markets 20
Personal Development and Employment 20

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