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With the developing complexities in the management of businesses worldwide in the realm of Business
About BA (Hons) in Sports Business
Program Highlights
- Credits: 360
- Duration: 3 years
- Intake: January/ September
- Dual Certification
- Graduation Ceremony in the UK.
- Industry exposure through various Westford Initiatives
The demand for sport professionals has been on a constant rise, the requirement for professionals to acquire sport specific skills is mandatory. The basis of sport is on the vital social, educational, and cultural values. It is the combination of involvement, integration, acceptance of differentiations, tolerance, and a fulfillment of rules. Through the BA (Hons) in Sports Business at Westford in partnership with LJMU will provide learners both relevant qualifications and employability skills to enhance their career prospects and contribute to their personal development. The qualifications embed throughout the program the development of key skills, attributes and strengths required by current employment standards.
The aim of the program in partnership with other agencies in sport, provide the opportunity for students to achieve their full academic potential through honors degree–level study which encourages a high level of initiative, independent judgment, self-motivation and reflection, evaluative skills, and learner autonomy. The BA (Hons) in Sports Business is designed to fit industry needs and is facilitated through working partnerships between LJMU staff, students, external employers, and subject specialists.
BA Hons in Sports Business explores a variety of subjects and disciplines including; marketing, sponsorship and PR, sports management, sports digital media, sports events, grassroots, and elite sport. Employability and enterprise are key elements of this program. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.
BA (Hons) in Sports Business
Part 1 –Higher National Diploma in Sports, awarded by Pearson, UK.
The Higher National Diploma qualification provides a solid grounding in Sport, which students can build on towards a BA (Hons) in Sports Business with our partner university. The BTEC Higher national qualifications are designed to reflect the increasing need for high-quality professional and technical education pathways at Levels 4 and 5, thereby providing students with a clear line of sight to employment and progression to a degree at Level 6.
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Module
|
Credits
|
---|---|---|
|
Physical Activity, Lifestyle, and Health
|
15
|
|
The Sports Landscape
|
15
|
|
Project Management (Pearson – set)
|
15
|
|
Risk & Safety Management in the Outdoors
|
15
|
|
Inclusive Sport
|
15
|
|
Sport Marketing
|
15
|
|
Technology in Sport
|
15
|
|
Environmental Issues & Ethics
|
15
|
|
Entrepreneurism in Sport
|
15
|
|
Outdoor Facility Management
|
15
|
|
Sport, Health, and Society
|
15
|
|
Event Management
|
15
|
|
Managing a Sport Program
|
15
|
|
Performance Analysis
|
15
|
|
Research Project
|
30
|
Upon Completion of Part One, learners will receive 240 Credits.
Part 2 - Top-up BA (Hons) in Sports Business, awarded by Liverpool John Moores University
|
Module
|
Credits
|
---|---|---|
|
Sports Business 3
|
20
|
|
Organizational Management and Leadership
|
20
|
|
Sports Event Management
|
20
|
|
Sports Business in Practice 3
|
20
|
|
Marketing for Emerging Markets Research Project
|
40
|
Upon Completion of Part Two, Learners will receive 120 Credits.

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About Liverpool John Moores University, UK

The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning and aspiration could have on individuals, communities, and society. It was the first such institution to be founded in England. The establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College followed this small, pioneering movement, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all. Today, with a vibrant community of over 23,000 students from over 100 countries worldwide, 2,400 staff and 250-degree courses, Liverpool John Moore’s University are one of the largest, most dynamic, and forward-thinking universities in the UK.
Why LJMU?
- All programs are focused on student employability with industry-informed practical learning and opportunities for work placements.
- Degrees are founded on high-quality teaching, ground-breaking research and extensive links with employers and business leaders both in the UK and around the world.
- The University is one of the highest climbers nationally in the Research Excellence Framework 2014, ranked 61st for world-leading and internationally excellent research.
- LJMU is the first university to receive two commended judgements from the Quality Assurance Agency (QAA) during its Higher Education Review.
About Pearson, UK

Pearson BTEC Higher National qualifications are widely recognised by industry and higher education as the principal vocational qualification at Levels 4 and 5. When redeveloping the Pearson BTEC Higher National qualifications in Computing, we collaborated with a wide range of students, employers, higher education providers, colleges, and subject experts to ensure that the new qualifications meet their needs and expectations. We also worked closely with the relevant professional bodies, to ensure alignment with recognised professional standards.
Why Pearson?
- Pearson is developing World Class Qualifications that empower learners to develop important skills to make progress in their lives through learning.
- Globally recognized academic and vocational qualifications.
- Pearson BTECS are recognized in more than 70 Countries.
- Pearson has over 45 Progression Partners and supports more than 250 Online Degree Programmes.
Upon completion of the program, students will receive a Higher National Diploma in Sports from Pearson, UK, , BA (Hons) in Sports Business from the Liverpool John Moores University (LJMU), UK and a Professional Diploma in Career Development and Business Etiquettes from Cambridge International Qualifications, UK.
Interested in This Program? Secure your spot now.
Entry Requirements
- Completed 12/ A Levels/ International Baccalaureate
Online Learning Process
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Westford Advantage

Westford Mentorship Program
Westford Mentorship Programme is a reciprocal learning opportunity between our MBA alumni currently in leadership roles in the industry and our day scholars who are pursuing their bachelor’s degree. This programme will allow the mentees to be coached by the mentors, who will share their professional experience, knowledge, and skills with the mentees to help them to achieve their career ambition. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions. The Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. Alumni mentoring programs have proven incredibly successful across the globe, however, it will be the first of its kind in the UAE.