What are Big Data Analytics?
Big Data Analytics is the study of big quantities of data to identify hidden patterns, correlations, and other insights. With today’s technology, you can analyze your data and obtain answers nearly instantly—a process that is lengthier and less efficient with more traditional business intelligence tools.
Why is it important?
Big data analytics technologies and software may help businesses make data-driven decisions that enhance business outcomes. More effective marketing, additional income opportunities, consumer personalization, and increased operational efficiency may be among the benefits. These advantages, when combined with a successful strategy, can create a competitive edge over its rivals.