Consumer behaviours are fast shifting towards e-commerce, which is one of the most important developments noticed in the post-pandemic era. Consumers used to be cautious of internet

For example, Amazon claimed a 29 percent rise in North American sales and an 18 percent increase in worldwide sales in the first quarter of 2020. What’s more intriguing is that grocery sales have increased by a whopping 8%, compared to a sluggish 1% increase in prior years. (Jamison, 2020)

buying and thought it was untrustworthy, but it has quickly become an indispensable practice.

Overall, this is a strong indication that e-commerce is becoming increasingly important in today’s society. And it’s not only in fields like technology, fashion, or entertainment. When it comes to purchasing health or other essential products, it’s also becoming increasingly relevant. It is also anticipated to expand more in the future months and years as a result of this heightened exposure.

Annual retail e-commerce sales growth worldwide from 2017 to 2024

The following are the reasons why e-commerce will continue to be a thriving force:

  1. It offers businesses a whole range of opportunities, from marketing opportunities to increase their products ranges to generating more sales, and with an optimized and well-developed website, businesses can not only achieve these goals but also offer customers around-the-clock, convenient service, that can boost businesses, enabling new and existing businesses to venture into the market and reach potential customers without the need for a physical presence.
  2. Business organizations may manufacture items, make them available for sale on their websites and other portals, which is only feasible through e-commerce. Consequently, its impact in the marketplace cannot be emphasized, since it has altered the way people transact business.
As observed above it was estimated that there are 21.4 billion global digital buyers in 2021.  Its effect can be seen that the average user is now more inclined than ever to pursue online shopping and there are many reasons for this.
  1. Businesses may engage with their customers, offer information about new items, and finalize purchases by using websites and online marketing. Consumer forums and features that allow customers to provide feedback and comments on products and services have given customers greater power, allowing them to contribute to the creation of the perfect product for them and have a say in how services are provided through e-commerce. This is not only good for the customer, but also for the producers as they can make goods and design services that suit their customers, avoiding wastages and enhancing customer satisfaction. E-commerce also saves time for both businesses and consumers and enhances the customer’s convenience.
The latest e-commerce growth statistics show that overall sales from online retail in that region increased by 36.7 percent. In comparison, e-commerce sales growth a year ago from 2018 to 2019 came in at 23.2 percent—13.5 percentage points lower.
  1. Small, local businesses continue to expand post-pandemic e-commerce offerings. When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted. During the pandemic, the e-commerce giants benefited the most.
  2. The fast-paced adaptation of mobile phones and ease of accessibility to smart technology has led to an increased growth of online commerce. This is aided greatly by technological advancements that have enabled customers to stay up to date with new product launches, exclusive deals, and promotional schemes in real-time as well as avail the one-touch purchase option that has led to an exponential growth in e-commerce.
In 2020, global e-commerce growth rates hit 25.7 percent. This represents the largest year-over-year increase between 2019 and 2025 and can be attributed to the coronavirus pandemic.
  1. The COVID-19 outbreak forced governments all over the world to impose strict lockdowns, which meant brick-and-mortar stores had to stay shut and consumers had to stay home. This boosted online retail growth as people went on the internet to carry out their purchases. Hence e-commerce will remain to be a thriving market for the foreseeable future, even beyond the relevancy of Covid-19 in the post-pandemic era.

Consumer behavior is more volatile than ever due to the current unpredictability of the global situation. Businesses must be prepared to make swift modifications as a result of this. And the only way to do so is to pay more attention to what is and isn’t functioning. As a result, try your best to keep up with current events. Future-proof your company, reduce risks and improve customer service. You’ll be less likely to be knocked over, and your company will be able to reach new heights.