Difference in Culture and its effect on Business Communication

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
In the world of business, communication is an essential skill for the success of an organization. It is essential for people to know about the difference in culture for overcoming the barriers of communication to make the organizational an open place. Due to cultural differences, many companies loose customers in the initial stages due to the poor communication with clients.

While doing business in another country it is essential to know about the cultural differences that may arise. Usual communication problems coming up are mostly related to a custom of the place mannerisms of people from that place and gestures people use during communication. Care should be taken to make the words body language and actions do not hurt the feelings of the person being met. If the marketing professional knows about the customs it will become easy for him to impress the customer from the foreign country.

In some countries, it is natural to speak in loud voice whereas in some part of the world it is offensive. Participating actively and passively in debates is depended on the locations and it is essential to know about the language barriers for the successful communication.

During the advertising phase in marketing also it should be noted that the language used does not offend the feelings of people. Due to the degree of variance in views and ideologies in different cultures, people analyze products differently.

Related Links: Postgraduate Diploma in Strategic Human Resource Management | Bachelors Degree Programs online 

get in touch

Fill your details in the form below and we will be in touch to discuss your learning needs

    Full Name

    Email Id

    Phone Number


    Latest Blogs


    Why Should You Launch Your Start-up in a University?


    How an Executive MBA Can Help You Develop Agility & Adaptability in Your Career?


    5 Reasons Why You Must Consider Doing Your DBA!


    UK’s No. 1 University for Teaching Quality, Abertay University has partnered with Westford University College.