Cultural Sensitivity in International Business

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For running a business on international level factors concerning social political and legal issues is to be dealt by managers based upon the nature of the business. more than these issue cultural sensitivity need to be observed closely for making the business successful. It is essential for the international business organization to show empathy towards the community in which the products and services are being sold. Along with this, it is also essential to know about the culture and the values people hold in the region. Following are the factors that affect the cultural sensitivity of the business.

For an international business organization doing business in different countries having different languages, communication is a critical thing that needs to be considered. Learning the language of the country in which the products are being sold is a good option to overcome the language barrier. However, a small error in communication can affect the company on a big scale.

Another that should be kept in mind while conducting meeting overseas is the way of greeting each other. It is essential to know the local customs and etiquette for greeting each other. A wrong signal in body language may lead to misunderstanding between the members of the region and this is important for doing business internationally.

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