Effects of Social Media in Hospitality and Tourism Industry

Social Share

In the recent years, Social media has changed the way people and business interact with each other. Hospitality Industry is concentrating more on social media to engage and interact with customers through Social Media. There are several ways in social media to get more profit.

Social Media Friends
Posts that is shared over social media is shared by people which will be shown in their friends feed and this reduces the effort of companies to contact people one by one. If a company in hospitality or travel industry is having a Facebook page which is shared by a person, the same page will be given as pages to be like in the stream of that person’s friends account.

Social Media Promotions
Several companies in hospitality industries give away offers and deals through their social media websites. Tickets for Flights and special events also can be shared through social media in the form of coupons which can be redeemed on the original website. People who have liked the Facebook Page or following on Twitter can be given customer loyalty promotion ideas.

Social Media Customer Service
Some of the companies in hospitality and tourism industry has already started contacting customers through social media profiles for solving issues. This kind of Customer service is more personal than having the formality of company which is liked by customers. Twitter is being used by many companies in finding out opinions as well as spreading awareness about the brand through hashtags.

Social Media for Customer Reviews
Another aspect of using social media for promotion in the hospitality industry is getting reviews. More and more Hotels and resorts are asking customers about writing reviews. Negative reviews are also sorted out clearly and removed through continuous monitoring services.

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