Importance of Upselling in Hotel Industry

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Upselling is one of the valuable skill to increase the growth and profit of hotel industry. As this increases the satisfaction of customers through adding products and services it is very effective in a marketing perspective. The upselling technique will become successful for hotels with having established customer service to many people. This is because the customers already know the service of the hotel.

Rooms in Upselling
Upselling in the front office usually involves asking the existing customers about upgrading the rooms with better facilities. Depending upon the availability  and the nature of the customers better rooms are sold through front office assistance.

Food and Beverages in Upselling
In hotels where promotions of banquets and catering are of primary importance up selling foods will be beneficial. This usually involves giving highly customized menu that is different from a standard ordinary menu of food and beverages supplied to a customer. Offering food in the categories like premium and deluxe to existing customers is also coming under this. Seeing Smelling and Tasting privileges are also given to clients for giving specialized offers.

Events in Upselling
Clients who seek information about events can be used for upselling event specialties. Adding Audi and Visual Equipment to the events, giving a reduction on setting up fees etc are also comes under event up selling

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