Purpose of International Marketing Research

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International Marketing Research usually gives guidance about choosing products price places and promotion in detail. All these topics are variable for each business and the information about optimizing these can be found through various research methods. Research involving customers opinions is good for the improvement of the products and price. Research done with respect to sales can be used to predict the prospectus of placing the products at various geographical locations.

 

Goals of International Marketing Research
Anything that is related to the marketing plan can be done as part of the research. This can include habits related to purchasing, slogans used in advertising, packaging used for products. Whatever be the topic of research a research brief need to be prepared first depicting the outline of the research along with the budget that will be needed for the project. Objectives of the Research needed to be clearly stated in this Research Brief.

 

Types of International Marketing Research
There are two different types of international marketing research namely primary and secondary research. primary Research involves research by the business owner or person employed by him and secondary is an analysis of data obtained from other organizations. If a product is to be marketed overseas demographic research and census related information can be collected through secondary research. Personal interviews and surveys are coming under primary research.

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