Research Methodologies in Business Administration: Exploring Approaches in a DBA Program

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Doctorate in Business Administration

The most esteemed advanced degree in business and management education is the Doctorate of Business Administration (DBA). It is considered the ideal choice for individuals with a stronger inclination towards practical business applications rather than theoretical aspects. The DBA offers a unique opportunity to explore research areas that directly benefit one’s own organization’s needs and requirements.

The DBA allows you to customize your learning to match your interests and career aspirations, particularly if you have a strong passion for corporate social responsibility, not-for-profit management, business ethics, or any other business area that you didn’t have the opportunity to thoroughly explore during your previous undergraduate or postgraduate studies. This degree empowers you to delve deep into these subjects, gaining specialized knowledge and expertise that aligns with your professional goals.

In the dynamic world of business administration, thorough research serves as the foundation for generating innovative ideas, making informed decisions, and implementing sustainable practices. Experts frequently utilize DBA programs to delve into the complexities of this ever-evolving sector. These programs are specifically designed to help students enhance their managerial abilities and provide them with the necessary skills to conduct significant research that enhances organizational performance.

The journey towards a DBA degree involves comprehending various research methodologies that underpin investigations into business phenomena. In this article, we will explore the realm of research techniques within the context of pursuing a Doctorate of Business Administration, providing insights into the diverse approaches used to study and understand business-related topics.

The DBA Program: A Nexus of Practicality and Research

DBA programs are tailored for experienced professionals seeking to bridge the divide between academia and real-world business challenges, as opposed to traditional PhD programs that prioritize theoretical contributions. Although both programs involve rigorous research, DBA programs specifically focus on utilizing the findings of that research to address intricate managerial and organizational issues, emphasizing practical applications and problem-solving capabilities.

If you want to join but are unsure of the methodology that will be created to carry out the DBA study, have a brief look at the approaches listed below:

Quantitative Analysis: The Effectiveness of Data

Quantitative analysis is a crucial element of empirical research in business administration. DBA candidates are introduced to various quantitative approaches, enabling them to assess large datasets and identify patterns, correlations, and causations. Through methods like surveys, experiments, and statistical analysis, researchers can arrive at conclusions that are backed by solid evidence. For example, a DBA candidate might employ quantitative research, relying on numerical data, to examine the impact of a new marketing strategy on consumer engagement.

Qualitative Research: Exposing Context and Depth

In the business world, comprehending the underlying reasons behind actions and decisions is of utmost importance. Qualitative research approaches such as case studies, interviews, and ethnographic studies delve into the intricacies of social dynamics, organizational culture, and human behaviour. Candidates pursuing a DBA degree with expertise in qualitative research can unearth valuable insights that quantitative methods might miss. For instance, when investigating the challenges encountered by employees during business reorganization, qualitative research can be utilized to gather a rich tapestry of narratives, which in turn can guide leadership decisions more effectively.

Research Using Mixed Methods: Addressing Gaps

DBA programs often advocate for mixed-methods research, recognizing the limitations of relying solely on one type of approach. This strategy involves combining both quantitative and qualitative methods to achieve a comprehensive understanding of complex business issues. By incorporating mixed-methods research techniques, researchers can enhance the depth and breadth of their findings by connecting quantitative trends with qualitative narratives. For instance, a DBA scholar studying the adoption of digital technology in supply chain management can triangulate survey data with in-depth interviews to provide a more comprehensive viewpoint on the subject. This approach allows for a more robust and holistic analysis, leading to valuable insights and practical implications for the business world.

Action Research: Initiating Change Within.

Action research is a highly relevant approach often emphasized in DBA programs due to its practical focus. This method involves actively engaging with organizations to identify issues, implement solutions, and continuously evaluate the outcomes cyclically. DBA candidates who employ action research become agents of change, using research findings to inform strategies and drive progress. For example, a DBA researcher collaborating with a healthcare facility to enhance patient care protocols demonstrates this approach, leading to an ongoing cycle of improvement and positive change. Through action research, DBA scholars can directly contribute to real-world advancements and organizational development.


DBA programs play a central role as hubs of learning and innovation in the ever-evolving realm of business administration. Aspiring DBA scholars embark on a journey of insight and impact, using various research approaches as their guiding stars. They view research methodologies as tools, akin to artists’ instruments, which help transform comprehensive research into valuable knowledge. Whether it involves identifying patterns, interpreting narratives, or integrating multiple procedures, these methodologies are applied at the intersection of academia and practice. The ultimate goal for DBA candidates goes beyond obtaining a degree; they aspire to reshape industries, refine strategies, and steer businesses towards a future characterized by wise decision-making and transformative leadership. Through their endeavours, DBA scholars contribute to the advancement and evolution of the business landscape, driving positive change in the business world.

The DBA program at Westford University College, Sharjah, UAE, is designed for ambitious professionals seeking to elevate their careers by obtaining the most advanced business degree available. This program caters to the educational aspirations of university academics, consultants, and senior corporate managers. Its primary objective is to produce graduates who can excel in their respective fields and enhance their knowledge and comprehension of contemporary strategic challenges and practices. To explore further details about the Doctorate program, interested individuals are encouraged to reach out to the university today for additional information and enrollment opportunities.

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