The purpose of Supplier market assessment is to identify and evaluate the options of the available vendors and auto rise them about the strategies for achieving an improvement in the performance of the supplier. Supplier Market assessment is crucial in the case of most market intelligent programs concerning a business. The purpose of supplier market assessment is to help procurement decisions through business intelligence. For this several research need to be conducted and information needs to be gathered.

It is necessary to undertake a supply market analysis for understanding the important trends key players and market dynamics which influence the strategy related to products. Some of the data related to Supplier Market Assessment can be obtained from existing publication and media. Supplier Market assessment usually provides the information which is crucial for the development of efficient strategies concerning procurement.

The following things can be obtained through a Supplier Market Assessment

• Working of the Target Market
• The direction in which the market trend is going to.
• The amount of competition that is faced by the market
• What the market is capable of and what is the capacity of the market.
• Who are the key suppliers and how the customers are being treated by the suppliers?
• How the market can be sustained and made to perform better