The Modest Fashion Capital of Africa : Nigeria

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“Be your own kind of beautiful”

 Modest fashion has redefined the way Muslim women across the globe dress these days. Although style has always been synonymous with women; however the amalgamation of faith and fashion has only recently been making the waves globally. Modest fashion is truly inclusive in nature as it allows women to express themselves while staying within the boundaries of their faith and culture. The modest fashion industry has shown tremendous potential in the last decade drawing revenues in billions of dollars.

The real catalyst to the trend has been renowned designers such as Dolce and Gabbana, Oscar de la Renta and DKNY, who by showcasing their line of modest fashion created a storm in the global Islamic community.

Amidst this global trend, Nigeria has emerged as one of the global players that has adopted this trend with great élan. Some of the noteworthy Nigerian fashion designers, bloggers and social media influencers are Maryam Salam, Ganiyat Salami, Zainab Ibrahim, Hafsah Muhammad, Arowolo Moyosoreoluwa Moana, Hanifah Bhadmus and Salmah Oyiza Abdulsalam. These women have a deep understanding of modest fashion and style and have been instrumental in shaping the fashion aesthetic sense of Nigerian women.

‘Habeebat’ is the number one e-commerce store for Islamic fashion that retails Hijabs, Abayas, Kaftans and Jalabiyas. The print media is also in the forefront with ace magazines such ‘Hayati’ that aims at serving the Muslim women in Nigeria.  The ‘Muslimah Style Guide’ provides image consultancy services to Muslim women in Nigeria and has emerged as a platform for women to connect and share their thoughts and ideas on Islamic fashion and style. Currently, ‘House of Kaya’ is the only high-end fashion house in Nigeria and caters to large Muslim majority in northern Nigeria. These designers, bloggers and retailers have put Nigeria on the fashion map of the world.

 

Written by

Ms. Sufia Munir, Westford University College

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