For a Marketing MBA professional understanding about the customer is of primary importance. giving what you promise to the customer is important in fulfilling their needs. Only when an MBA professional knows the need and expectations of the customer he will be able to deliver good services. Being attentive to the customer and observing the preferences one can predict the expectations. A satisfied customer will be always loyal to the business and will help in getting more business.
The two methods involved in getting needs from customer is by thinking from the customer perspective and through surveys and questionnaires. meeting customers, phone call  records that contain vital information etc are useful in knowing about the customer needs.
One of the problems most management professionals face by losing customers is by keeping the customers at waiting without updating. Moreover, customers expect the promised things to be delivered in time.
Using the data obtained through Customer Relationship management System contains valuable information about the customers can be overlooked for knowing the needs. A previously availed service can be helpful in knowing the needs for the current requirement for the customer.
Conducting a survey on the customer satisfaction will make the customers feeling valued. When there is a need for making changes it is the best option to ask for opinions and feedback in the form of customer satisfaction surveys.
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