MBA Decoded

Westford Research and Leadership Bootcamp

Are you ready to take your
leadership and research skills to the next level?

Join us for the Research and Leadership bootcamp to be held on July 6 2024, Saturday at the Westford University College, Al Zahia Campus.

An immersive bootcamp designed to cultivate critical thinking, problem-solving, and communication abilities essential for impactful leadership and research. Delve into the core tenets of effective leadership, including communication, collaboration, and decision-making, while mastering research principles like data collection, analysis, and presentation. Through engaging lectures, stimulating discussions, and hands-on activities, you’ll acquire the expertise and self-assurance to excel in both realms. Learn from seasoned professionals, connect with like-minded peers, and gain valuable insights into cutting-edge research trends, including the fascinating realm of innovation. 

MBA Decoded – Westford Research and Leadership Bootcamp – Abertay

MBA Decoded - Itinerary July 6th, 2024

This session will focus on exploring areas for research in organizations and how buidling a culture of innovation can nurture innovators to help organizations grow with excellence in research.  

Resource Person – Dr. Renaldo De Jager -Assistant Dean, Westford University College                                                                                                                               


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    By providing your contact details, one of our academic advisors will contact you soon.

    Speakers’ Line-up:

    Dr. Ehsan Jorat boasts 16+ years of expertise in geotechnical engineering, specializing in laboratory and in-situ testing, soft soil stabilization, and geotechnical modelling. As a Senior Lecturer at Abertay University, he leads the Civil & Environmental Engineering program and co-leads the SAGES Carbon and Biogeochemical Cycles team, demonstrating his leadership in academia and research.

    Keynote Speaker: Dr. Ehsan Jorat, Senior Lecturer in Geotechnical Engineering at Abertay University

    Mr Petersen is the General Manager at Daimler Commercial Vehicles MENA FZE since 2019. He has had a global career in sales, marketing, and strategy. Overseeing Mercedes-Benz and Fuso sales and distribution across 19 countries, he's a seasoned leader with a robust educational background and expertise in commercial vehicle sales, marketing, and emerging technologies. Under his guidance, Daimler Commercial Vehicles MENA has evolved into a brand-agnostic provider, prioritizing future growth and cutting-edge vehicle technologies such as electrification, safety systems, and telematics.

    Olaf Petersen, General Manager at Daimler Commercial Vehicles MENA

    Prof. Claire MacEachen

    Abertay University

    Dr. Hosam Azat Elsamn

    DBA Scholar, Westford University College

    Prof. Cornelia Doerich

    Abertay University

    Diana Perera

    Associate Faculty & Corporate Trainer at Westford University College

    Dr. Arpita Mehrotra

    Assitant Dean, Westford University College

    At the end of this session the candidates will be able to

    1. Cultivating a Culture of Innovation :

    Encouraging an environment where employees feel empowered to explore new ideas and take calculated risks fosters innovation. By providing resources, support, and recognition for innovative efforts, companies can unleash the full potential of their workforce and drive meaningful research outcomes.

    2. Investing in Research and Development (R&D) :

    Recognizing the value of investing in R&D as a strategic priority can lead to long-term competitive advantages. Companies that allocate resources towards research initiatives, whether through funding, partnerships, or dedicated teams, position themselves to stay ahead of market trends, develop breakthrough technologies, and drive sustainable growth.

    3. Market Needs Assessment :

    Understanding the needs and challenges of the market is essential for identifying research gaps in industry. Conducting thorough market research, gathering feedback from customers and stakeholders, and analyzing industry trends can help pinpoint areas where innovation and research efforts are most needed.

    4. Cross-Disciplinary Collaboration :

    Leveraging diverse perspectives and expertise through cross-disciplinary collaboration can aid in identifying research gaps from multiple angles. Encouraging collaboration between different departments, teams, or even external partners can facilitate the identification of research opportunities that may not be apparent from a single perspective.

    5. Research Excellence :

    Participants will gain a solid understanding of research methodology, providing them with the tools and techniques needed to conduct high-quality, data-driven research that contributes to both academia and industry. The Boot Camp will emphasize the importance of research ethics and risk assessment, instilling a strong sense of responsibility and integrity in participants, ensuring that their research endeavours are conducted with the highest standards of ethics and professionalism.

    6. Leadership and Collaboration :

    Through interactive team-building activities, attendees will enhance their leadership skills and learn effective strategies for fostering collaboration and synergy within diverse teams, a crucial skill for success in any field.

    Our Speakers & Events

    Mona Golshan Sorour on Her DBA Experience With Westford​

    Miss Mona was an attendee at the Research and Leadership workshop conducted by Westford, in 2022. This year, she returns as our guest speaker to enlighten the current batch of MBA students. She is eager to deliver a session packed with the knowledge and information that she has gathered over the year as a Doctorate student and a professional in the field of healthcare.

    Our Visiting Faculties