Diploma in Digital
Marketing ​

Awarded by

Scottish Qualifications Authority, UK

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With the developing complexities in the management of businesses worldwide in the realm of Business, explore a world of opportunities and unlock the future with a Diploma in Digital Marketing at Westford University College.

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    About Diploma in Digital Marketing  

    Program Highlights:

    With the advent of technology and the age of digitalisation, it has become essential for professionals at both, entry as well as expert levels to be equipped with the knowledge and skills of digital marketing. Which include, but are not limited to, Social Media Marketing, Google Advertisements and Analytics and Search Engine Optimisation. 

    The Diploma in Digital Marketing at SCQF level 8 provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing. The qualification will develop areas such as: marketing planning; ethics and legalities of digital marketing; business concepts; project management; digital marketing metrics and analytics; and personal and professional development.

    This qualification has been credit-rated and levelled at Level 8 by the Scottish Qualifications Authority (SQA). It appears in the SCQF framework and supports the Curriculum for Excellence requirements. Each module of this programme will give the learners 23 credits, with total SCQF credits for the programme being 45.

    Modules

    This module is designed to introduce learners to key principles of marketing, enabling them to develop a sound marketing plan. Learners will be introduced to and relevant frameworks, models, theories, and concepts marketing for application to achieve results. Contemporary know-how of undertaking marketing analytics and digital and social media marketing will help learners relate to real-world examples, including products/services that they encounter in their own daily lives.
    The Digital Marketing module will help students understand how to perform digital research, create corporate objectives for a digital campaign, and provide the groundwork for creating a focused marketing plan. It will assist students in identifying the fundamental ideas and goals of digital marketing. It will also look at the buyer’s journey, digital channels, and the advantages of mixing traditional and digital marketing approaches.

    Key Learnings:

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      Who is this program for?

      Individuals who are presently employed and want to get a formal certification should pursue the Diploma in Digital Marketing. It is also useful for firms that want to provide their staff with short, ongoing professional development courses. The Diploma will also be appropriate for mature candidates who have not attended school for some time, as well as recent graduates who are pursuing an apprenticeship program in Digital Marketing. 

      Career Progression
      SEO Specialist
      Social Media Specialist
      Email Marketing Specialist
      Marketing Copy Writer
      Content Strategist
      Search Engine Marketing Specialist
      Business Analytics Specialist
      Professional Blogger

      About Scottish Qualifications Authority (SQA)

      The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications. It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and ensuring that they are up to date and that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.

      Why SQA?

      What our Students Say

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      Luiana João António
      Luiana João António
      Executive MBA in HR Management and Analytics - UCAM, Spain
      5/5
      Opting for an MBA was driven by my desire to grasp organizational dynamics and challenges, seeking solutions that drive ….
      Luiana João António
      Opting for an MBA was driven by my desire to grasp organizational dynamics and challenges, seeking solutions that drive success or failure. This program significantly broadened my strategic thinking, revealing how decisions impact the entire business ecosystem, a skill usually honed over years. It has been a fast-track to valuable leadership insights. The executive MBA enriched my knowledge, honed research skills, and improved time management, writing, and presentation abilities. Interacting with talented peers worldwide was enriching. Intense yet interactive, the program offered unwavering support from colleagues and professors. It has been an empowering journey, accelerating my leadership readiness and global business acumen.
      Deepa Larai
      Deepa Larai
      Executive MBA in HR Management and Analytics - UCAM, Spain
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      I chose the MBA to lead to advancement opportunities in my career and instil skills that are helpful for ….
      Deepa Larai
      I chose the MBA to lead to advancement opportunities in my career and instil skills that are helpful for various leadership positions in the workplace. An MBA in HR Management and Analytics is a game-changer, elevating my professional appeal and job prospects. The program cultivates vital leadership skills and a robust professional network. This transformative journey boosted my resilience, preparing me for diverse career challenges. Beyond career advancement, this MBA’s universal benefits transcend industries. I learned alongside global business leaders, fostering a keen interest in sustainability’s drivers. The experience fuels my commitment to creating meaningful social and environmental impacts.
      Cynthia Rihana
      Cynthia Rihana
      Executive MBA in HR Management and Analytics - UCAM, Spain
      5/5
      The MBA effectively bridged my skills gap for a new role. Its comprehensive nature, particularly post-pandemic, added significant value ….
      Cynthia Rihana
      The MBA effectively bridged my skills gap for a new role. Its comprehensive nature, particularly post-pandemic, added significant value by enhancing a wide skill set. In HR management and analytics, it propelled my career to higher echelons, instilling credibility, and self-assuredness. The program established a solid foundation in business and HR, equipping me to tackle intricate challenges using data-driven approaches. Connecting with diverse peers expanded my insights. Confidence in strategic HR management burgeoned. Enriching and surpassing expectations, the modules were stimulating, with dynamic professors. I wholeheartedly recommend Westford for its adaptable online programs, allowing seamless work-study balance, complemented by flexible and supportive faculty.
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      MBA in Supply Chain, Shipping and Logistics Management
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      As a member of the Certified Institute of Procurement and Supply (CIPS), I have attended several supply chain and ….
      Baboucarr Bojang
      As a member of the Certified Institute of Procurement and Supply (CIPS), I have attended several supply chain and logistics management training, but my experience at Westford University College online is a memoir. The lecturers have extensive knowledge and make the learning experience engaging through interactive sessions and illustrations. The assessments have aided in combining extensive research with practical experience which can be shared in the workplace or everyday life. The team is available not only for local students but also for international students guiding them through their educational journey.   It has been an advantageous learning experience, for which I am grateful to the entire team at Westford.

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