Diploma in Digital
Marketing ​

Awarded by,

Scottish Qualifications Authority

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    About Diploma in Digital Marketing  

    With the advent of technology and the age of digitalisation, it has become essential for professionals at both, entry as well as expert levels to be equipped with the knowledge and skills of digital marketing. Which include, but are not limited to, Social Media Marketing, Google Advertisements and Analytics and Search Engine Optimisation. 

    The Diploma in Digital Marketing at SCQF level 8 provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing. The qualification will develop areas such as: marketing planning; ethics and legalities of digital marketing; business concepts; project management; digital marketing metrics and analytics; and personal and professional development.

    This qualification has been credit-rated and levelled at Level 8 by the Scottish Qualifications Authority (SQA). It appears in the SCQF framework and supports the Curriculum for Excellence requirements. Each module of this programme will give the learners 23 credits, with total SCQF credits for the programme being 46.

    Diploma in Digital Marketing

    The Diploma in Digital Marketing consists of 2 modules and is delivered online across the span of 2 months.

    This module is designed to introduce learners to key principles of marketing, enabling them to develop a sound marketing plan. Learners will be introduced to and relevant frameworks, models, theories, and concepts marketing for application to achieve results. Contemporary know-how of undertaking marketing analytics and digital and social media marketing will help learners relate to real-world examples, including products/services that they encounter in their own daily lives.
    The Digital Marketing module will help students understand how to perform digital research, create corporate objectives for a digital campaign, and provide the groundwork for creating a focused marketing plan. It will assist students in identifying the fundamental ideas and goals of digital marketing. It will also look at the buyer’s journey, digital channels, and the advantages of mixing traditional and digital marketing approaches.

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      Who is this program for?

      Individuals who are presently employed and want to get a formal certification should pursue the Diploma in Digital Marketing. It is also useful for firms that want to provide their staff with short, ongoing professional development courses. The Diploma will also be appropriate for mature candidates who have not attended school for some time, as well as recent graduates who are pursuing an apprenticeship program in Digital Marketing. 

      Career Progression
      SEO Specialist
      Social Media Specialist
      Email Marketing Specialist
      Marketing Copy Writer
      Content Strategist
      Search Engine Marketing Specialist
      Business Analytics Specialist
      Professional Blogger

      About Scottish Qualifications Authority (SQA)

      The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications. It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and ensuring that they are up to date and that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.

      Why SQA?

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      Baboucarr Bojang

      MBA in Supply Chain, Shipping and Logistics Management
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      As a member of the Certified Institute of Procurement and Supply (CIPS), I have attended several supply chain and logistics management training, but my
      Baboucarr Bojang
      As a member of the Certified Institute of Procurement and Supply (CIPS), I have attended several supply chain and logistics management training, but my
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      MBA in Supply Chain, Shipping and Logistics Management
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      I completed my UCAM – MBA in Supply Chain, Shipping, and Logistics Management from Westford University. I would want to thank all of my
      Dileeban Rajaratnam
      I completed my UCAM – MBA in Supply Chain, Shipping, and Logistics Management from Westford University. I would want to thank all of my
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      Bekithemba Mloyi

      MBA in Supply Chain, Shipping and Logistics Management
      5/5
      I completed my MBA in Supply Chain, Shipping, and Logistics Management at Westford University College, which I began while the Covid 19 pandemic was
      Bekithemba Mloyi
      I completed my MBA in Supply Chain, Shipping, and Logistics Management at Westford University College, which I began while the Covid 19 pandemic was
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      Eva Baur

      UCAM - MBA in HR & Organizational Psychology
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      I am studying the MBA in Human Resources and Organizational Psychology at Westford University College, and I am extremely delighted that I chose this
      Eva Baur
      I am studying the MBA in Human Resources and Organizational Psychology at Westford University College, and I am extremely delighted that I chose this

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