in Film and Media

Awarded By: Guglielmo Marconi University

Awarding Body

Guglielmo Marconi University

Course Duration

5 Months

Number of Modules

3 Modules

Delivery Mode


Diploma in Film and Media

The Diploma in Film and Media is typically designed to be delivered through a combination of lectures, seminars, screenings, various practical activities and assessments, and one-on-one supervision, all of which aims at providing students with a broad understanding of today’s best practices in the field. This course provides comprehensive overview of technical and theoretical knowledge of the filmmaking process. All learners will be immersed in a variety of media and film pedagogies and produce high-end content for the screen and media industries. The course offers hands-on learning in a collaborative environment. It aims to prepare students to work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents, and influences the world.

Aim of the Program

The Diploma aims to combine the study of media institutions, cultural practices, and the communication process. Its aim is to focus on theoretical and critical study as well as transferable skill development that helps create exciting work opportunities in television, film and other related media industries.

Quick Enquiry

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About Guglielmo Marconi University, Italy

UniversitàdegliStudi Guglielmo Marconi internationally referred to as Guglielmo Marconi University, is the first Italian Open University recognized by the Italian Ministry of Education, University and Research (MIUR). It currently has 16.000 students enrolled across 6 Schools: Business, Law, Political Sciences, Applied Sciences &Technologies, Arts, Education Science.
GMU offers a wide range of lectures, workshops, and research ventures, exploring the use of technological advancements in education, providing interdisciplinary knowledge, skills and competences, with a particular focus on global perspectives, contemporary culture and Industry 4.0.

The University of Guglielmo Marconi appears among the 25 Top Performers worldwide in the categories of the U-Multirank ranking system.

Key Learnings

  • Provide students with an understanding of management concepts and processes in the field of Film and Media.
  • To develop new insights in media, advertising, management, communication, and film.
  • To absorb knowledge, skills, and abilities to be a good and ethical media and film professional.
  • To understand that how consumer behavior research can be helpful in creating effective communication.
  • Assess of how media industries contribute to our everyday lives, through the study of media institutions like print, radio, television, film, and other new emerging forms of media like the digital media.
  • Incorporate applied case studies and work-related learning into many aspects of the program
  • Develop transferable skills such as research, communication, problem solving, teamwork and independent working.


The program consists of 3 Modules and will be delivered onsite.

Module 1: Media Institutions and Audiences

The module aims to explain the ways in which media products are determined and the conditions within which media professionals operate. Through this unit students will learn to appraise historical and contemporary analysis and debate in media audience research. Students will also be encouraged to assess theoretical and historical perspectives on the relationship between media and audiences.

Learning outcomes

By the end of this unit students will be able to:

  • 1. To introduce students to the determinants of media production and investigate the
    methods used to research media, culture, and communication industries
  • 2. To provide students with an understanding of theoretical and historical
    conceptualizations of media audiences
  • 3. To examine key issues in debates surrounding the relationship between
    audiences and the media

Module 2 : Analyzing Entertainment Media

The module delves in encouraging students to produce evidenced definitions of a range of theoretical concepts relevant to the study of popular television, which will help them understand the industry on a deeper level. The course focuses on application of appropriate theoretical concepts to the analysis of the relationship between popular narrative media and the society in which they are produced and consumed. It engages in close textual analysis applying the appropriate terminology relevant to the narrative text under examination.

Learning outcomes

By the end of this unit students will be able to:

  • 1. To examine how narrative forms interrelate with the society in which they are
    produced and consumed.
  • 2. To consider the historical development and conceptual models which inform the
    close study of popular narrative texts.
  • 3. To critically examine the nature of popular television institutions, production, texts and reception.

Film Production Management

The unit defines, explains, and teaches application of the concepts related to Film Production Management. Students are expected to critically evaluate the role and value of art and commerce in the film and entertainment industry, monitor and interpret emerging entertainment news and trends, and formulate questions that reflect their interests and knowledge gaps to guide their learning. Through this module students will engage in intellectual discourse and knowledge building.

Learning outcomes

By the end of this unit students will be able to:

  • 1. Describe the sequence of events in planning for production of a film
  • 2. Interpret a script through scheduling and budgeting
  • 3. Solve potential production problems through examination of case histories
  • 4. Name the various jobs on a set and its significance on each staff daily media & film tasks
  • 5. Distinguish the hiring and firing practices, day-to-day crew management and personnel problem solving specific to filmmaking and media management
  • 6. Compare the various basic contracts required for film production
  • 7. Formulate a production and execution plan for a film and media project

Who is this Course For?

The program is designed to develop analytical, creative, and business skills among the students and to sensitize them about the society and surrounding environment. This course intended for all film and media enthusiasts and future leaders who would like to land on a big and exciting career in the film, media, and entertainment industry.Westford is committed to ensuring all our students experience a transformation in their employability skills and mindset and their career trajectory. A wide range of opportunities and support is available from the university, within and beyond your course.

Employment Industries:

  • Media and Film Management
  • Advertising and Promotion
  • Radio, Print, Television and New Media
  • Social Media
  • Marketing
  • Journalism
  • Broadcast Networks
  • Museum, Arts Administration, and Publishing
  • Industrial, Retail, Leisure, and Charitable Organization Management
  • Educational Administration
  • Teaching
  • The Civil Service

Career Progressions

  • Account Assistant/Accounts Executive
  • Channel Head
  • Circulation Manager
  • Media Traffic Manager
  • Digital Media Analyst
  • Digital Media Manager
  • Film Producer
  • PR & Media Relations Manager
  • Advertising Manager
  • Media Film Production Manager
  • Social Media Manager
  • Social Media Influencer
  • Film Producer / Manager
  • Corporate Communication Head
  • Social Media Manager
  • Circulation Manager
  • Digital Media Analyst
  • Educator
  • Further higher education
  • And more…

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