Aim of the Program
- Identify key policy stages and priority shifts in sport development.
- Examine the structure, partnerships and funding of current sport policy
- Illustrate the significance of sport as a political, social and cultural tool
- Review mass participation and elite sport models, strategies and/or policies
Marketing is all around us. We are exposed to this world from a very young age and have encounters with many marketers from the beginning of each day. From waking up to an alarm on an iPad to tuning into Nickelodeon, from showering with Dove body wash to breakfasting on Kellogg’s cereal and Tropicana orange juice, the day, from start to finish, is a vehicle for marketers to engage their audience. Their key objective is to create a strong relationship between organizations and their current and potential customers.The aim of this unit is to give students opportunities to develop an understanding of the key concepts and terminology used in marketing, as well as to provide the practical skills required in order to create a marketing campaign for a sports organization. It will provide knowledge and understanding of the role and function of marketing within sports organizations, exploring the core concepts surrounding the marketing mix, along with developing an understanding of how to apply these within the context of a sports organization.
- Explore the role of marketing within a sports organization
- Investigate the core principles of the marketing mix
- Explain the role of digital marketing within the sports industry
- Create a marketing communications campaign for a sports organization.
The development of sport (creating pathways for participation and talent/elite development) and development through sport (using sport as a tool to achieve social outcomes) are now fundamental aspects of the organization and governance of sport around the world. Consequently, students wanting to work in sport need to understand what sport development programs are and how they can be managed, implemented and evaluated effectively.Sports development programs can be complex and have miscellaneous objectives. This unit, therefore, begins with assessing the different objectives, partnerships and funding of sports development programs. These often vary depending on the scope of the programs, and the organizations involved. Sport development programs can diverge from elite sport to youth and community sport, local disability sport to international development programs and, therefore, each program has unique objectives, partnerships and funding sources. The second outcome considers the contemporary issues and barriers often experienced when managing a sports program, and possible solutions to overcome these.
- Assess the objectives, partnerships and funding of sports development programs
- Conduct a community sports development program
- Analyze contemporary issues and barriers for sports development programs
- Review the community sports development program
Who is this program for?
Sports Management is a niche passion often pursued by individuals enthusiastic about starting or excelling in a career related to the field of sports. This diploma course serves as a pathway into the individuals’ dream career by equipping them with the knowledge and the skillset required. It serves as a good learning curve for those who are new to the industry and wish pursue higher education in the same, as well as for industry professionals looking forward to upskill and update their knowledge in the field.
There is a pressing demand of individuals with a focused skill set, mainly due to the globalization in the industry. Keeping in mind the economic and commercial factors, changing distribution platforms in the delivery of a particular sport itself and the products supporting the game. Sport has now become a discipline of great interest to aspiring professionals for career advancements, but also to enthusiasts.We at Westford University College are heading toward offering the best in sports education, with competency-based programs from reputable accredited universities, providing a progressive learning environment, for students to be able to breakthrough stereotypes and do the extraordinary.
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About Guglielmo Marconi University
Guglielmo Marconi University is a modern higher education institution, which aims to pursue the latest innovative training models, as well as building strong connections with the organizations at the forefront of advanced technologies. Being fully accredited by the Italian Ministry of Education, University and Research, it offers programs recognized at the European and extra-European level giving students the possibility to develop their international careers and succeed in a globalized job market.Marconi University Schools maintain the highest standard of program quality and innovation. Six separate schools provide a variety of graduate, doctoral and certificate programs, as well as multidisciplinary learning opportunities. The school aims to engage students in their educational journey, leveraging faculty expertise, and a collaborative learning environment that spurs critical thinking and creative skills. Marconi schools focus on research and innovation, creating interdisciplinary programs that respond to real-world issues and job demands. Their diverse academic community now boasts over 14000 students enrolled in graduate and postgraduate programs, over 300 faculty members, and an academic advising staff comprising of over 200 professionals.