Awarded By: GAU
Girne American University
120 ECTS Credits
MBA in Digital Marketing
There are many professional roles today that require skills in digital marketing, including those in departments such as marketing, public relations, branding, and human resources. With the MBA in Digital Marketing, students will receive both a comprehensive and practical understanding of digital marketing. Develop an effective digital strategy for your business based on a thorough understanding of the digital landscape.
You will learn the answers to important questions in digital marketing such as:
- How can you connect with your audience through digital channels?
- What impact will digital trends, such as voice search, have on your business?
- Which tech stack should you build to take advantage of marketing automation?
- In a world without cookies, how do measurement and targeting differ?
Through this MBA programme, you will learn how digital technologies impact your business, and how to structure them effectively to have a lasting impact, even in an environment that is rapidly changing.
About Girne American University (GAU)
GAU was founded in 1985 and has grown from its humble beginnings with just seven students to being the 20,000 strong universities, that it is today 33 years later. From its very inception, GAU has maintained close contractual ties with universities in North America and Europe. GAU was one of the first universities in Cyprus to receive recognition from YOK (Turkish Higher Education Council). This was followed by recognition from YODAK (Higher Education Council of Turkish Republic of Northern Cyprus). These required national accreditations followed by several program accreditations and international recognitions.
Throughout its 33-year history, GAU has sought to optimize its use of the latest technology and teaching methods. Apart from having the highest Ph.D. to student ratio, they also have the highest computer to student ratio. For the past five years, the GAU library has been at the forefront of the revolution in library science; the implementation of digital library resources. Many classes now include PowerPoint presentations and MP-4 download versions of the lectures. The entire campus and all dormitories have Wi-Fi throughout. GAU TV and Radio also broadcast selected lectures and seminars for students and faculty viewing.
GAU is continuing its global activities at an incredible pace today considering its founding mission. As a member of the Universal Education Group and the American Education Consortium, GAU is moving firmly in achieving its targets while heading towards its 50th year in education.
Who should take this digital marketing course?
- Starting a career in marketing.
- Experienced marketers who would like to apply digital marketing to their business to improve their confidence.
- Who has a limited perspective of digital marketing, or who specializes in a certain area of digital, and desires to broaden their skills?
- Salespeople looking to learn about digital marketing.
- New to the digital world and interested in leveraging it across a wide range of channels: marketing and advertising professionals.
- SMEs or medium-sized businesses interested in learning how digital marketing can enhance their growth.
The MBA program is structured to have 13 modules with a total of 120 credits. 10 modules are core modules and common to the MBA programs, 3 modules are the specialization modules of each program. Below are the details of the Core and Specialization modules.
MBA – Core Modules
|1||Human Resource Management & Leadership||8|
|3||Finance for Business Leaders||8|
|5||Socio-economic and Legal framework||8|
|8||International Marketing Management||8|
|9||Introduction to Analytics for Business||8|
MBA in Digital Marketing – Specialization Modules
|S.No||Specialization Module Names||ECTS|
|1||Digital Marketing Fundamentals||8|
|2||Social Media Marketing||8|
|3||Graduate Research Project||24|
The program is designed to be delivered through a blended learning methodology. It will primarily be delivered online, with 2 live sessions for each module. Pre-recorded videos and reading contents will be available for the students to further their learning and understanding. The specialization modules will be delivered through prerecorded videos and one e – meeting.
Through this MBA in Digital Marketing programme, you will gain an in-depth understanding of key areas of digital marketing such as search engine optimization (SEO), pay-per-click (PPC), analytics, social media marketing, and content marketing. It includes marketing and advertising careers, as well as business and management, education, politics, healthcare, e-commerce, and aviation.