MBA in Digital Marketing

Awarded by

Girne American University

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With the developing complexities in the management of businesses worldwide in the realm of Business, explore a world of opportunities and unlock the future with CMI training programs at Westford University College.

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    There are many professional roles today that require skills in digital marketing, including those in departments such as marketing, public relations, branding, and human resources. With the MBA in Digital Marketing, students will receive both a comprehensive and practical understanding of digital marketing. Develop an effective digital strategy for your business based on a thorough understanding of the digital landscape.

    You will learn the answers to important questions in digital marketing such as:

    • How can you connect with your audience through digital channels?
    • What impact will digital trends, such as voice search, have on your business?
    • Which tech stack should you build to take advantage of marketing automation?
    • In a world without cookies, how do measurement and targeting differ?

    Through this MBA programme, you will learn how digital technologies impact your business, and how to structure them effectively to have a lasting impact, even in an environment that is rapidly changing.

    Objectives

    Who should take this digital marketing course?

    • Starting a career in marketing.
    • Experienced marketers who would like to apply digital marketing to their business to improve their confidence.
    • Who has a limited perspective of digital marketing, or who specializes in a certain area of digital, and desires to broaden their skills?
    • New to the digital world and interested in leveraging it across a wide range of channels: marketing and advertising professionals.
    • SMEs or medium-sized businesses interested in learning how digital marketing can enhance their growth.
    • Salespeople looking to learn about digital marketing.

    Program Structure

    The MBA program is structured to have 13 modules with a total of 120 credits. 10 modules are core modules and common to the MBA programs, 3 modules are the specialization modules of each program. Below are the details of the Core and Specialization modules.

    MBA – Core Modules

    Name of the Module

    ECTS

    Human Resource Management & Leadership

    8

    Sustainable Business

    8

    Finance for Business Leaders

    8

    Strategic Management

    8

    Socio-economic and Legal framework

    8

    Operations Management

    8

    Organizational Psychology

    8

    International Marketing Management

    8

    Introduction to Analytics for Business

    8

    Research Methods

    8

    MBA in Digital Marketing - Specialization Modules

    Digital Marketing Fundamentals

    8

    Social Media Marketing

    8

    Graduate Research Project

    24

    Program Delivery

    The program is designed to be delivered through a blended learning methodology. It will primarily be delivered online, with 2 live sessions for each module. Pre-recorded videos and reading contents will be available for the students to further their learning and understanding. The specialization modules will be delivered through prerecorded videos and one e – meeting.

    Career Progression

    Through this MBA in Digital Marketing programme, you will gain an in-depth understanding of key areas of digital marketing such as search engine optimization (SEO), pay-per-click (PPC), analytics, social media marketing, and content marketing. It includes marketing and advertising careers, as well as business and management, education, politics, healthcare, e-commerce, and aviation

    Partners and University

    GAU was founded in 1985 and has grown from its humble beginnings with just seven students to being the 20,000 strong universities, that it is today 33 years later. From its very inception, GAU has maintained close contractual ties with universities in North America and Europe. GAU was one of the first universities in Cyprus to receive recognition from YOK (Turkish Higher Education Council). This was followed by recognition from YODAK (Higher Education Council of Turkish Republic of Northern Cyprus). These required national accreditations followed by several program accreditations and international recognitions.

    Throughout its 33-year history, GAU has sought to optimize its use of the latest technology and teaching methods. Apart from having the highest Ph.D. to student ratio, they also have the highest computer to student ratio. For the past five years, the GAU library has been at the forefront of the revolution in library science; the implementation of digital library resources. Many classes now include PowerPoint presentations and MP-4 download versions of the lectures. The entire campus and all dormitories have Wi-Fi throughout. GAU TV and Radio also broadcast selected lectures and seminars for students and faculty viewing.

    GAU is continuing its global activities at an incredible pace today considering its founding mission. As a member of the Universal Education Group and the American Education Consortium, GAU is moving firmly in achieving its targets while heading towards its 50th year in education.

    Speak to our Admission Team

    By completing this form a personal advisor will call you to answer your questions and guide you through the application process.

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      Westford Mentorship Program

      Westford Mentorship Programme is a reciprocal learning opportunity between our MBA alumni currently in leadership roles in the industry and our day scholars who are pursuing their bachelor’s degree. This programme will allow the mentees to be coached by the mentors, who will share their professional experience, knowledge, and skills with the mentees to help them to achieve their career ambition. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions. The Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. Alumni mentoring programs have proven incredibly successful across the globe, however, it will be the first of its kind in the UAE.

      For Mentors

      Mentoring is a learning relationship between individuals focused on the mentee’s development and goals. As someone who has “been there before”, you will be able to assist current students in developing the confidence, knowledge and skills required to make a successful transition into industry. Mentoring is a great way to expand your professional network.

      For Mentees

      Students are encouraged to seek information and guidance from their mentor, and utilize the insight gained from learning about their mentor’s skills, experience, and knowledge to inform decisions about their future. They will also receive career guidance, networking opportunities, potential professional opportunities, and a chance to enhance their communication and career development skills.

      What our students say

      Anas Tammam Ahmad

      Anas Tammam Ahmad

      BSc in Computing

      5/5
      While searching for courses online, I discovered Westford University College to be the most gorgeous of the bunch. When
      Anas Tammam Ahmad
      While searching for courses online, I discovered Westford University College to be the most gorgeous of the bunch. When I contacted them, they were kind and inviting. Understanding the benefits given by them, I understood the advantages in my favour for professional and personal growth. To top it all off, there was this multi-cultural learning environment at the institution that I wanted to be a part of as a big believer in understanding and learning from people of diverse backgrounds and origins. WUC was suggested to me, and I can see why since I can’t stop telling my friends and family about how great the learning environment is here
      Nishat Khan

      Nishat Khan

      BSC in Computing- LJMU

      5/5
      Up to this point, my time at Westford has been excellent. I found the instructors and faculty to be
      Nishat Khan
      Up to this point, my time at Westford has been excellent. I found the instructors and faculty to be very pleasant and helpful. The curriculums offer a fantastic framework that will help you gain real-world experience in the sector you want to work in. Westford has provided me with several possibilities for career and personal development. They provide a variety of activities to engage in. At Westford University, I am confident, that you will study, develop, progress, and become a better version of “you.”