Sports Management

Awarded By: GAU

Awarding Body

Girne American University


120 ECTS Credits


12 Months

Delivery Mode

Onsite / Online

Approved by


MBA in Sports Management

GAU’s MBA in Sports Management is a fast-paced, dynamic program designed to provide participants with a global view of Business Management, Economics, Executive MBA, Financial Management, International Business Management, Management Information Systems, Marketing, Tourism and Hospitality management. In today’s fast-changing environment, we seek to give our students the edge in the business world, through a program that promotes creativity, entrepreneurship, and ideas from around the globe. The business world is changing exponentially creating a demand for leaders with updated skills and knowledge. This program is designed to attract professionals from a varied range of occupations, geographical boundaries, and different cultural backgrounds, to participate in an incredible journey of learning and fun. The program is a once in a lifetime experience for all participants as it creates strong bonding, positive vibes, sparkling ideas, team debates, strong alliances and new business partnerships.

TThe MBA in Sports Management gets those geared up, who want to take up a leadership role within the growing sports industry. All key business areas in sports are covered over the period of the course, with a research project allowing students to further explore the boundaries in the industry. Whether you are an athlete (or not), a business professional working in local sports clubs, or in the sporting goods industry, as well as the non-profit organizations in the sport. An MBA in Sports Management is the perfect choice to rocket speed your career. The sports management is a competitive and but thriving industry that has been developing a lot in recent years. Along with the sports business becoming so present in the media and with the expansion of online games and betting, an increasing number of students is highly interested in developing a career in this field. A Degree in Sports Management prepare students for becoming experts in branding, public relations, or even managing big sportswear companies like Nike or Adidas. Candidates will be able to develop a broad set of skills, but some of the most important are critical thinking, problem-solving, communication, and attention to details.

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About Girne American University (GAU)

GAU was founded in 1985 and has grown from its humble beginnings with just seven students to being the 20,000 strong universities, that it is today 33 years later. From its very inception, GAU has maintained close contractual ties with universities in North America and Europe. GAU was one of the first universities in Cyprus to receive recognition from YOK (Turkish Higher Education Council). This was followed by recognition from YODAK (Higher Education Council of Turkish Republic of Northern Cyprus). These required national accreditations followed by several program accreditations and international recognitions.

Throughout its 33-year history, GAU has sought to optimize its use of the latest technology and teaching methods. Apart from having the highest Ph.D. to student ratio, they also have the highest computer to student ratio. For the past five years, the GAU library has been at the forefront of the revolution in library science; the implementation of digital library resources. Many classes now include PowerPoint presentations and MP-4 download versions of the lectures. The entire campus and all dormitories have Wi-Fi throughout. GAU TV and Radio also broadcast selected lectures and seminars for students and faculty viewing.

GAU is continuing its global activities at an incredible pace today considering its founding mission. As a member of the Universal Education Group and the American Education Consortium, GAU is moving firmly in achieving its targets while heading towards its 50th year in education.


The main purpose of the MBA in Sports Management is to assist you and provide you with guidelines throughout the program that will enhance your development as a professional in the sport management industry. You will acquire the knowledge of using various management tools that will enable you to recognize business opportunities, develop different strategies, forecast changes, optimize resources and examine information with sound judgement. Through our core courses and seminars, we highlight the importance of practical relevance and direct applicability.

Program Structure

The MBA program is structured to have 13 modules with a total of 120 credits. 10 modules are core modules and common to the MBA programs, 3 modules are the specialization modules of each program. Below are the details of the Core and Specialization modules.

MBA – Core Modules

S.No Units ECTS
 1 Human Resource Management & Leadership   8
 2 Sustainable Business   8
 3 Finance for Business Leaders   8
 4 Strategic Management   8
 5 Socio-economic and Legal framework   8
 6 Operations Management   8
 7 Organizational Psychology   8
 8 International Marketing Management   8
 9 Introduction to Analytics for Business   8
 10 Research Methods   8

MBA in Sports Management – Specialization Modules

 S.No Specialization Module Names  ECTS
 1 Global Sport Marketing   8
 2  Ethics in Sport Management   8
 3  Graduate Research Project   24

Program Delivery

The program is designed to be delivered through a blended learning methodology. It will primarily be delivered online, with 2 live sessions for each module. Pre-recorded videos and reading contents will be available for the students to further their learning and understanding. The specialization modules will be delivered through prerecorded videos and one e – meeting.

Career Progression

Career opportunities in the sports industry are not limited to those with athletic prowess; there is a wide range of positions in the field for non-athletes too. The Global sports industry today is growing at a rapid pace, faster than any country’s GDP. An unexplored multi – million-dollar industry, houses career opportunities like no other. Multiple functional roles would be the requirement for most sporting organizations across the various sports:

  • Sports Federations
  • Sports Marketing & Branding
  • Sports Merchandising
  • Sports Celebrity Management
  • Sports Journalism
  • Sports Facilities Management
  • Sports Event Management
  • Sports Equipment Manufacturing
  • Recreation and Sports Club Management
  • Sports Media & Broadcasting
  • Sports League & Team Management
  • Sports Agencies
  • Sports Tourism
  • Sports Marketing Research
  • Sports Retail

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