PG Diploma in Sales & Marketing Management

Awarded by

Cambridge International Qualifications, UK

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Explore the world of opportunities and unlock the future with PG Diploma in Sales & Marketing Management at Westford University College

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    About the Course

    Sharpen your marketing & sales skills for success in today’s markets…

    Marketing is a crucial function in any business or organization and is increasingly important in the modern globalized economy. There’s little doubt that sales and marketing management skills are vital in today’s business world. Organizations and brands, large or small, are in need of experienced and skilled sales and marketing professionals to support them. The PG Diploma in Sales & Marketing Management helps you acquire knowledge and skills adopted by leading marketing and sales professionals around the world.

    In a global economy, where everything is gauged based on Return on Investment (ROI) the role of sales and marketing is even more important than it used to be two decades ago. Every professional is expected to be a risk-taker, innovator & problem solver. With the right skills set in sales & marketing management, you will be able to cater to the business needs of the organization.

    Course Contents

    • Fundamental concepts of marketing and sales and the evolution of the modern marketing environment.
    • Understand the marketing concept as a vital tool of an organization to create profits and its strategic significance.
    • Analyze how companies are being transformed from a traditional marketing approach to a modern marketing approach.
    • Evaluate the importance of sales function in an organization.
    • Examine how companies are conducting sales forecasting and the tools deployed.
    • Trends in sales and marketing.
    • Understand the concept of segmenting, targeting, and positioning.
    • Understanding the relationship between STP and Marketing Strategies.
    • Describe the dimensions of personal selling.
    • Understand different types of selling styles in the modern economy.
    • Developing sales strategies to improve top line and bottom line.
    • Understanding different sales channels available in a modern economy.
    • Understand the sales funnel and its outcome.
    • Developing sales strategies in line with the marketing budget.
    • Developing a marketing plan and marketing control to develop the sales force and to ensure profits.
    • Describe a marketing plan and outline the key elements.
    • Able to analyze the marketing control initiatives deployed by the organizations.
    • Understand the process of recruiting, selection, and training of the sales force.
    • Prepare a marketing budget for the financial year.
    • Fundamental concepts of Brand Management.
    • New Product Launch.
    • To analyze the trends in consumer behavior, and apply them to the marketing of a product or service.
    • Fundamentals of Digital Marketing.

    Partners and University

    About CIQ

    CIQ-2
    Cambridge International Qualifications (CIQ) is a specialized awarding body based in the United Kingdom. CIQ designs and accredits credentials tailored to address the demands of learners and the business community in order to provide individuals with resources for personal and career growth. CIQ has developed a reputation for offering high-quality support and services to the education industry. Cambridge International Certification has developed an Internal Qualification Framework (CIQ Credit Framework) consisting of various categories and credentials, such as certificates and diplomas, in accordance with international requirements. Its services are also reviewed in order to increase consistency and ensure that they are applicable to the constantly evolving global market as well as career opportunities for ambitious individuals.

    What our students say

    Eiman Ashraf Muhammad Ashraf

    “The YBLP Program was a huge success. Even in a world where almost any
    Eiman Ashraf Muhammad Ashraf
    “The YBLP Program was a huge success. Even in a world where almost any piece of information can be Googled, certain knowledge can only be gained via experience. The best example is Westford University College; Youth Business Leadership program. The speakers have been wonderful teachers to me. Their politeness, eagerness to share their own experiences, and expertise while listening intently have taught me a lot. Apart from that, as mentors, they have always tried to help me become a better version of myself rather than contorting me to their way of thinking. Their unflinching support has been invaluable.
    5/5

    Rosalyn Flory

    Enrolling in Westford’s Youth Business Leadership Program was one of the finest decisions Ihave
    Rosalyn Flory
    Enrolling in Westford’s Youth Business Leadership Program was one of the finest decisions Ihave ever made. A wonderfully created curriculum with corporate speakers from all over the world is what makes YBLP so special; in just four weeks, the program encouraged me to go deeper into myself as an individual and better comprehend myself. Not only did I learn a lot from YBLP, but I also obtained an 80 per cent scholarship, which was the icing on the cake!
    5/5

    Fatima Zrizar

    From day one to day seventeen, YBLP gave me a reason to wake up
    Fatima Zrizar
    From day one to day seventeen, YBLP gave me a reason to wake up with a bright smile on myface. I had the opportunity to meet the current and future business executives from variedbackgrounds, including the Westford faculty. It was certainly a once-in-a-lifetime opportunity tolearn so much about life and success from such inspiring people. Thank you, Westford for thefun-filled weeks.
    5/5
    youssef

    Youssef Chaari

    As part of my Self-Transformation Journey, I completed my MBA in Project Management, and
    Youssef Chaari
    As part of my Self-Transformation Journey, I completed my MBA in Project Management, and I am pleased to be a Westford University College Alumni after this unique experience in which I gained substantial information and new abilities to assist me in achieving my ultimate objective in my career transition. My dedication alone would not have made a difference if it were not for the faculty members and the entire Westford team’s unwavering and boundless support. I am excited to return to WUC for a Doctoral degree. Westford, you are incredible!
    5/5
    riyaz

    Riyaz Pasha Mohammad

    My MBA experience at Westford has been incredible and one-of-a-kind. I have worked as
    Riyaz Pasha Mohammad
    My MBA experience at Westford has been incredible and one-of-a-kind. I have worked as an ERP software consultant for almost ten years, and when I was promoted, I knew I wanted to upgrade my skills, and chose the MBA in Information Technology. The initial phase was difficult, but with the encouragement and inspiration of the WUC team, I was able to reach a professional and personal tipping point. Certain experiences from my MBA journey, as well as the support of my family and friends that I met throughout my time at WUC, have been carved in my mind for the rest of my life.Though we were all virtually connected, exchanging ideas with them heightened the experience, and I am grateful to my friends, mentors, and professors for their support during this learning process. It has been rewarding and fulfilling, and I am looking forward to starting a new beginning in WUC as a doctoral student.
    5/5
    Nicholas-Papadopoulos

    Nicholas Papadopoulos

    “As a DBA candidate, I can explore business reality through the academic research process,
    Nicholas Papadopoulos
    “As a DBA candidate, I can explore business reality through the academic research process, with the guidance and support of an outstanding faculty team. It provides a one-of-a-kind experience with a problem-solving approach and allows me to improve my leadership and management skills through deep critical thinking and analysis. It’s an enjoyable process of continuous learning.”
    5/5

    *We do not offer legalization/attestation of the PG Diploma Diploma certificate awarded by CIQ. These qualifications are meant for upgrading the students knowledge about the program only.

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    By completing this form a personal advisor will call you to answer your questions and guide you through the application process.

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      Entry Requirements

      Eligibility

      Bachelors Degree

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      Westford Mentorship Program

      A bachelor’s degree is increasingly the norm. This means, that students are determined to equip themselves with a repertoire of skills that will set them apart in today’s competitive work environment. The pressure to become well-rounded graduates with grades, soft skills, and technical knowledge is driving students to seek personal and professional development outside the classroom. Corollary to it, most organizations nowadays consider that abilities like communication, organization, and commercial awareness are just as, if not more, vital than specific technical or academic knowledge and skills connected with graduate’s certification. The Westford Mentorship Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. In turn, Westford Alumni can reconnect with the Westford Community and share their expertise and knowledge with the next generation of innovators, movers, and shakers. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions.
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