PG Diploma in Tourism and Hospitality Management

Awarded by

Cambridge International Qualifications, UK

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Explore the world of opportunities and unlock the future with PG Diploma in Tourism and Hospitality Management at Westford University College

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    About the Course

    A PG Diploma in Tourism and Hospitality Management is specially designed for professionals who currently work or aspire to work in the tourism and hospitality sectors. The program is extremely relevant for students currently living in the UAE, as the country has seen exponential growth in the tourism and hospitality sectors in the last couple of years creating jobs at every level in the industry. It is also beneficial for international students who wish to further their careers in tourism and hospitality management in their respective home countries. During this course, the students develop their managerial and leadership skills, gain industry insights, analyze the current local and international market trends and challenges currently affecting the business. The program helps them gain an in-depth understanding of managing projects in the industry and build their strategic planning capabilities.

    Introduction to hotel, travel and tourism industry, nature of the hospitality industry: communication, turnover, demand, supply, and the difference between a leader and a manager in the hospitality industry, functions, roles, responsibilities of a manager in the hospitality Industry.

    Basics of services marketing, the difference between goods and services, seven P’s of service marketing; segmenting, targeting and positioning, effective sales and marketing techniques within the hospitality and tourism industry, and the significance of public relations services.

    Vision, mission, objectives, and goals, the strategic intent, strategic planning process, the framework of strategic planning, the significance and advantages of strategic planning in the hospitality and tourism industry, and the value chain analysis.

    Process of project planning, the significance and advantages of project planning, strategic leadership in the tourism and hospitality industry, control techniques, the control process analysis, follow-up, and evaluation strategy.

    Learning Outcomes

    Topics Covered

    Understand management and leadership aspects in the hospitality and tourism industry

    Be able to devise and implement marketing strategies for hospitality and tourism destinations

     

    • The marketing planning process for destinations, segmenting the market for destinations and destination imagery
    • Holiday packages & destination marketing, the effect of destination promotions through special events

    Be able to strategize planning processes required within the hospitality and tourism industry

    • Vision, mission, objectives, and goals, strategic intent, strategic planning process, the framework of strategic planning, the significance and advantages of strategic planning in the hospitality and tourism industry, and the value chain analysis

    Be able to devise and implement policies for destination development

    • Historical basis & rationale for destination development
    • Auditing destination resources
    • Research for destination development projects
    • Implementation of destination development strategies
    • Emerging tourism policy paradigms

    What our students say


    Eiman Ashraf Muhammad Ashraf

    “The YBLP Program was a huge success. Even in a world where almost any

    Eiman Ashraf Muhammad Ashraf
    “The YBLP Program was a huge success. Even in a world where almost any piece of information can be Googled, certain knowledge can only be gained via experience. The best example is Westford University College; Youth Business Leadership program. The speakers have been wonderful teachers to me. Their politeness, eagerness to share their own experiences, and expertise while listening intently have taught me a lot. Apart from that, as mentors, they have always tried to help me become a better version of myself rather than contorting me to their way of thinking. Their unflinching support has been invaluable.

    5/5

    Rosalyn Flory

    Enrolling in Westford’s Youth Business Leadership Program was one of the finest decisions Ihave

    Rosalyn Flory
    Enrolling in Westford’s Youth Business Leadership Program was one of the finest decisions Ihave ever made. A wonderfully created curriculum with corporate speakers from all over the world is what makes YBLP so special; in just four weeks, the program encouraged me to go deeper into myself as an individual and better comprehend myself. Not only did I learn a lot from YBLP, but I also obtained an 80 per cent scholarship, which was the icing on the cake!

    5/5

    Fatima Zrizar

    From day one to day seventeen, YBLP gave me a reason to wake up

    Fatima Zrizar
    From day one to day seventeen, YBLP gave me a reason to wake up with a bright smile on myface. I had the opportunity to meet the current and future business executives from variedbackgrounds, including the Westford faculty. It was certainly a once-in-a-lifetime opportunity tolearn so much about life and success from such inspiring people. Thank you, Westford for thefun-filled weeks.

    5/5

    youssef

    Youssef Chaari

    As part of my Self-Transformation Journey, I completed my MBA in Project Management, and

    Youssef Chaari
    As part of my Self-Transformation Journey, I completed my MBA in Project Management, and I am pleased to be a Westford University College Alumni after this unique experience in which I gained substantial information and new abilities to assist me in achieving my ultimate objective in my career transition. My dedication alone would not have made a difference if it were not for the faculty members and the entire Westford team’s unwavering and boundless support. I am excited to return to WUC for a Doctoral degree. Westford, you are incredible!

    5/5

    riyaz

    Riyaz Pasha Mohammad

    My MBA experience at Westford has been incredible and one-of-a-kind. I have worked as

    Riyaz Pasha Mohammad
    My MBA experience at Westford has been incredible and one-of-a-kind. I have worked as an ERP software consultant for almost ten years, and when I was promoted, I knew I wanted to upgrade my skills, and chose the MBA in Information Technology. The initial phase was difficult, but with the encouragement and inspiration of the WUC team, I was able to reach a professional and personal tipping point. Certain experiences from my MBA journey, as well as the support of my family and friends that I met throughout my time at WUC, have been carved in my mind for the rest of my life.Though we were all virtually connected, exchanging ideas with them heightened the experience, and I am grateful to my friends, mentors, and professors for their support during this learning process. It has been rewarding and fulfilling, and I am looking forward to starting a new beginning in WUC as a doctoral student.

    5/5

    Nicholas-Papadopoulos

    Nicholas Papadopoulos

    “As a DBA candidate, I can explore business reality through the academic research process,

    Nicholas Papadopoulos
    “As a DBA candidate, I can explore business reality through the academic research process, with the guidance and support of an outstanding faculty team. It provides a one-of-a-kind experience with a problem-solving approach and allows me to improve my leadership and management skills through deep critical thinking and analysis. It’s an enjoyable process of continuous learning.”

    5/5

    *We do not offer legalization/attestation of the PG Diploma Diploma certificate awarded by CIQ. These qualifications are meant for upgrading the students knowledge about the program only.

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      Bachelors Degree

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      A bachelor’s degree is increasingly the norm. This means, that students are determined to equip themselves with a repertoire of skills that will set them apart in today’s competitive work environment. The pressure to become well-rounded graduates with grades, soft skills, and technical knowledge is driving students to seek personal and professional development outside the classroom. Corollary to it, most organizations nowadays consider that abilities like communication, organization, and commercial awareness are just as, if not more, vital than specific technical or academic knowledge and skills connected with graduate’s certification. The Westford Mentorship Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. In turn, Westford Alumni can reconnect with the Westford Community and share their expertise and knowledge with the next generation of innovators, movers, and shakers. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions.
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