Awarding Body

Liverpool John Moores University

Course Duration

3 years

Delivery Mode

Onsite/Online

Credits

360 UK credits

BA (Hons) in Media, Culture and Communications

A degree in Media, Culture and Communication will entail facing the challenge of keeping pace with the latest trends, technologies, and debates. Media, Culture, and communication degrees aim to prepare students for work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents, and influences the world.

The slightly broader field of communication studies extends beyond areas typically considered within the “media” domain, to explore human communications in all kinds of environment and context. This includes not only careers in media such as journalism, marketing, and entertainment, but also business and management, education, politics, international relations, law and more. Media studies courses may vary significantly in their content and approach to the subject, but most offer a combination of practical preparation for various media careers, alongside opportunities to analyze media representations from different perspectives – including moral, political and historical.

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Course Overview

The Media, Communication and Culture module studies are typically designed to be delivered through a combination of lectures, seminars, screenings, various practical activities and assessments, and one-to-one supervision, all of which aim at providing students with a broad understanding of today’s media world. This course engages with contemporary developments and debate in media, communication and culture. This course will entail facing the challenge of keeping pace with the latest trends, technologies and debates. The course aims to prepare students for work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents and influences the world. The slightly broader field of communication studies extends beyond areas typically considered within the “media” domain, to explore human communications in all kinds of environments and contexts. Media studies courses may vary significantly in their content and approach to the subject, but most offer a combination of practical preparation for various media careers, alongside opportunities to analyze media representations from different perspectives – including moral, political and historical

About Liverpool John Moores University (LJMU)

The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning, and aspiration could have on individuals, communities and society. It was the first such institution to be founded in England.

This small, pioneering movement was followed by the establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all.

Today, with a vibrant community of over 23,000 students from over 100 countries world-wide, 2,400 staff and 250-degree courses, Liverpool John Moores University is one of the largest, most dynamic and forward-thinking universities in the UK.

Objective

Through these studies learners will develop an understanding of the historical and cultural bases of the study of the media and cultural industries and their roles in modern society.

Learners will be instructed in the ways in which participatory access to the central sites of public culture and communication is distributed along axes of social division such as disability, class, ethnicity, gender, nationality and sexuality. Critical and analytical thinking skills are developed in a variety of areas including the study of popular cultures. The course engages critically with major thinkers, debates and intellectual paradigms within the field and puts them to productive use. The programme is designed with your future employability in mind, so you are encouraged to develop transferable skills such as research, communication, problem solving, teamwork and independent working.

Exit Awards

The BA (Hons) in Media, Culture and Communication is a 3 year full time programs with an exit award option post completion of Level 4 and Level 5.

Module Structure

Media, Culture and Communication program aims to cultivate and enhance the realistic understanding of the role of media in our society. A media studies degree examines how the media (print, film,television, and digital media) are managed and their impact on the world around us. Westford University College (WUC), in partnership with Liverpool John Moores University (LJMU) is bringing this coveted programme as an onsite programme at their state of art campus in Sharjah, UAE, as well as online with live virtual classes for learners across the globe.

BA (Hons) Media, Culture, and Communications

 S.No  Year Level Module Name Credit
 1 Year 1 Level 4 Studying Culture 20
 2 Year 1 Level 4 Media Texts 20
 3 Year 1 Level 4 Researching Cinema 20
4 Year 1 Level 4 Media Institutions and Audiences 20
 5 Year 1 Level 4 Professional Writing 20
6 Year 1 Level 4 Introduction to Media and Cultural Industries 20
7 Year 2 Level 4 Public Communication 20
8 Year 2 Level 5 Analyzing Entertainment Media 20
9 Year 2 Level 5 Research Methods 20
10 Year 2 Level 5 Media and Cultural Theory 20
11 Year 2 Level 5 Public Relations 20
12 Year 2 Level 5 Popular Journalism: Research in Practice 20
13 Year 3 Level 6 Culture and Identity 20
14 Year 3 Level 6 Media Policy and Regulation 20
15 Year 3 Level 6 Mediating Popular Culture 20
16 Year 3 Level 6 Popular Fiction and Publishing 20
17 Year 3 Level 6 Dissertation 40
Total Credits 360

Career Progression

This BA (Hons) course will give learners an opportunity to look at how these industries contribute to our everyday experiences, through the study of media institutions like television, film, advertising, publishing and journalism, as well as forms of communication (public relations, social marketing, fiction, documentary, video games, magazines and new media) and cultural trends and practices (youth culture, comedy, social media, consumerism, travel, tourism and fashion). This includes not only careers in media such as journalism, marketing and entertainment, but also business and management, education, politics, international relations, law and more.

Overall, learners will gain skills applicable to a range of modern media driven jobs, recent career pathways and roles have included:

  • TV Production – Producer and researcher
  • Advertising – Copywriter and campaign manager
  • Public Relations – Account manager and writer
  • Teaching – Various disciplines
  • Journalism – Local reporter and blogger
  • Movie Production – Writer and producer
  • Publishing – Writer and copy editor
  • Communications – Press/communications officer

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