Awarding Body
Liverpool John Moores University
Course Duration
3 years
Delivery Mode
Onsite/Online
Credits
360 UK credits
BA (Hons) in Media, Culture and Communications
A degree in Media, Culture and Communication will entail facing the challenge of keeping pace with the latest trends, technologies, and debates. Media, Culture, and communication degrees aim to prepare students for work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents, and influences the world.
The slightly broader field of communication studies extends beyond areas typically considered within the “media” domain, to explore human communications in all kinds of environment and context. This includes not only careers in media such as journalism, marketing, and entertainment, but also business and management, education, politics, international relations, law and more. Media studies courses may vary significantly in their content and approach to the subject, but most offer a combination of practical preparation for various media careers, alongside opportunities to analyze media representations from different perspectives – including moral, political and historical.
Course Overview
The Media, Communication and Culture module studies are typically designed to be delivered through a combination of lectures, seminars, screenings, various practical activities and assessments, and one-to-one supervision, all of which aim at providing students with a broad understanding of today’s media world. This course engages with contemporary developments and debate in media, communication and culture. This course will entail facing the challenge of keeping pace with the latest trends, technologies and debates. The course aims to prepare students for work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents and influences the world. The slightly broader field of communication studies extends beyond areas typically considered within the “media” domain, to explore human communications in all kinds of environments and contexts. Media studies courses may vary significantly in their content and approach to the subject, but most offer a combination of practical preparation for various media careers, alongside opportunities to analyze media representations from different perspectives – including moral, political and historical
About Liverpool John Moores University (LJMU)
The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning, and aspiration could have on individuals, communities and society. It was the first such institution to be founded in England.
This small, pioneering movement was followed by the establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all.
Today, with a vibrant community of over 23,000 students from over 100 countries world-wide, 2,400 staff and 250-degree courses, Liverpool John Moores University is one of the largest, most dynamic and forward-thinking universities in the UK.
Objective
Through these studies learners will develop an understanding of the historical and cultural bases of the study of the media and cultural industries and their roles in modern society.
Learners will be instructed in the ways in which participatory access to the central sites of public culture and communication is distributed along axes of social division such as disability, class, ethnicity, gender, nationality and sexuality. Critical and analytical thinking skills are developed in a variety of areas including the study of popular cultures. The course engages critically with major thinkers, debates and intellectual paradigms within the field and puts them to productive use. The programme is designed with your future employability in mind, so you are encouraged to develop transferable skills such as research, communication, problem solving, teamwork and independent working.
Exit Awards
The BA (Hons) in Media, Culture and Communication is a 3 year full time programs with an exit award option post completion of Level 4 and Level 5.
Module Structure
Media, Culture and Communication program aims to cultivate and enhance the realistic understanding of the role of media in our society. A media studies degree examines how the media (print, film,television, and digital media) are managed and their impact on the world around us. Westford University College (WUC), in partnership with Liverpool John Moores University (LJMU) is bringing this coveted programme as an onsite programme at their state of art campus in Sharjah, UAE, as well as online with live virtual classes for learners across the globe.
BA (Hons) Media, Culture, and Communications
| S.No | Year | Level | Module Name | Credit |
| 1 | Year 1 | Level 4 | Studying Culture | 20 |
| 2 | Year 1 | Level 4 | Media Texts | 20 |
| 3 | Year 1 | Level 4 | Researching Cinema | 20 |
| 4 | Year 1 | Level 4 | Media Institutions and Audiences | 20 |
| 5 | Year 1 | Level 4 | Professional Writing | 20 |
| 6 | Year 1 | Level 4 | Introduction to Media and Cultural Industries | 20 |
| 7 | Year 2 | Level 4 | Public Communication | 20 |
| 8 | Year 2 | Level 5 | Analyzing Entertainment Media | 20 |
| 9 | Year 2 | Level 5 | Research Methods | 20 |
| 10 | Year 2 | Level 5 | Media and Cultural Theory | 20 |
| 11 | Year 2 | Level 5 | Public Relations | 20 |
| 12 | Year 2 | Level 5 | Popular Journalism: Research in Practice | 20 |
| 13 | Year 3 | Level 6 | Culture and Identity | 20 |
| 14 | Year 3 | Level 6 | Media Policy and Regulation | 20 |
| 15 | Year 3 | Level 6 | Mediating Popular Culture | 20 |
| 16 | Year 3 | Level 6 | Popular Fiction and Publishing | 20 |
| 17 | Year 3 | Level 6 | Dissertation | 40 |
| Total Credits | 360 | |||
Career Progression
This BA (Hons) course will give learners an opportunity to look at how these industries contribute to our everyday experiences, through the study of media institutions like television, film, advertising, publishing and journalism, as well as forms of communication (public relations, social marketing, fiction, documentary, video games, magazines and new media) and cultural trends and practices (youth culture, comedy, social media, consumerism, travel, tourism and fashion). This includes not only careers in media such as journalism, marketing and entertainment, but also business and management, education, politics, international relations, law and more.
Overall, learners will gain skills applicable to a range of modern media driven jobs, recent career pathways and roles have included:
- TV Production – Producer and researcher
- Advertising – Copywriter and campaign manager
- Public Relations – Account manager and writer
- Teaching – Various disciplines
- Journalism – Local reporter and blogger
- Movie Production – Writer and producer
- Publishing – Writer and copy editor
- Communications – Press/communications officer