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With the developing complexities in the management of businesses worldwide in the realm of Business, explore a world of opportunities and unlock the future with MBA in in Global Business Administration Marketing Intelligence and Big Data at Westford University College.
About MBA in Global Business Administration - Marketing Intelligence & Big Data
The MBA in Global Business Administration with Market Intelligence and Big Data, offered at Westford in collaboration with the University of Gloucestershire, United Kingdom, is intended global professionals. The specialization focuses on developing learners’ abilities and expertise in emerging technologies, current marketing intelligence trends, and analytics in order to better prepare them for data mining, predictive analysis, visualization, text mining, web mining, social media, and web analytics knowledge.
Whether the learners are new to the industry or seasoned professionals, this program will provide them with the skills and knowledge they need to succeed in the rapidly growing field. They will learn how to use data to create marketing strategies tailored to specific audiences, as well as how to track consumer behavior, trends, and patterns using big data. They will learn how to analyze large data sets and identify key insights that can be used to drive marketing decisions. They will also learn how to use various market intelligence tools to create reports and track progress in relation to the marketing objectives.
An MBA with a concentration in Marketing Intelligence and Big Data will provide learners with the knowledge and skills necessary to thrive in today’s competitive business landscape. With an understanding of how to use data to create targeted marketing strategies, learners will be able to take their careers to the next level.
Key Highlights
- Learn from expert faculty with years of experience in the field.
- Understand how predictive models function and the essential variables to address existing challenges in the workplace.
- Study current marketing intelligence trends and tools.
- Gain insight into operation systems that data analysts employ that have an impact on the business.
- Focus on data mining, predictive analysis, and social media analytics.
- Gain knowledge on popular machine learning techniques and their use in marketing models.
- Apply your knowledge to real-world scenarios.
- Leverage data to train and retrain models enhancing marketing effectiveness of the business.
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
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Name of the Module
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Managing Business Continuity in a Global Context
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Strategic Management
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International Trade Law
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Global Leadership Challenges: Leadership by Design
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Business Finance and Decision Making
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Marketing Intelligence and Big Data
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Strategic International Marketing
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Managing Complex Projects
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Business Development Project
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Upon Completion of the Program, the student will receive up to 180 Credits for the MBA in Global Business Administration with Marketing Intelligence and Big Data from the University of Gloucestershire, UK.
Program Highlights:
- Study Mode: Online/Blended
- Credits : 180 Credits
- Duration: 12 Months
About University of Gloucestershire (GLOS), UK
The University of Gloucestershire is a public university situated in Gloucestershire with total three campuses in total. The university is situated in two locations with two campuses in Cheltenham and one in Gloucester which is Francis Close Hall, The Park, and Oxstalls, respectively. The university gained its status in the year 2001, before which its roots can be traced back to the 19th century when two distinct strands of educational provisions in Gloucestershire merged to form the University of Gloucestershire, UK. The university is ranked in the top 100 universities of the UK in Guardian’s League Table 2021. Offering a range of undergraduate, postgraduate, and PhD degrees, learners can choose to study subjects such as accounting and law, business management, computing, journalist, fine art, humanities, biology, geography, social science, education, and sports. Gloucestershire also offers two-year “fast-track” courses in subjects such as law and business, which allows learners to enter the workplace or further training faster and at a lower cost. At Gloucestershire, you will explore what is important to you and be supported to reach your postgraduate goals. The university deliver programs that meet your needs, no matter what you want to achieve from further study.
Why GLOS?
- 71st in the Guardian University Guide 2022
- Unleash your leadership skills with the help of professional mentors and a multi-cultural cohort.
- The university has also been awarded 14 National Teaching Fellowships and have a strong portfolio of lecturers with industry experience.
About Chartered Management Institute (CMI), UK
The Chartered Management Institute (CMI) works with businesses and educational institutions to inspire people to become skilled, confident, and successful managers and leaders.
Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
Over 100,000 managers use CMI’s unique services regularly. Organizations like Jaguar, Land Rover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank, and Royal College of Physicians amongst others use Chartered Management Institute certifications for certifying their professionals.
Why CMI?
- CMI promotes the highest standards in management and leadership excellence.
- It is the ultimate management accolade backed by a unique royal charter.
- Provides practical insight for both today's leaders and the next generation.
- Currently has 100k active learners and boasts 12000+ Chartered managers.
Interested in This Program? Secure your spot now.
Online Learning Process
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MBA Advantage
Westford Mentorship Program
Westford Mentorship Programme is a reciprocal learning opportunity between our MBA alumni currently in leadership roles in the industry and our day scholars who are pursuing their bachelor’s degree. This programme will allow the mentees to be coached by the mentors, who will share their professional experience, knowledge, and skills with the mentees to help them to achieve their career ambition. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions. The Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. Alumni mentoring programs have proven incredibly successful across the globe, however, it will be the first of its kind in the UAE.
For Mentors
For Mentees
MBA Leaders Toastmasters Club
Westford has a dedicated toastmaster clubs for postgraduate levels to provide you the opportunity to practice, learn, grow, mentor and coach. In this journey you will be a part of a team that is here to encourage, motivate and inspire you.Westford Research and Leadership Bootcamp
To add to the leadership and research quality of its students, Westford has introduced an annual boot camp that aims to fill the gap in knowledge and skills for students who are at a managerial position or are researchers in their field of expertise.Felicitation Ceremony in Dubai, UAE
The Annual Westford Felicitation Ceremony La Reussite is held for graduating students of Westford. Students of each university that are partnered with Westford receive a separate felicitation. Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
