MBA in Global Business Administration with Marketing Intelligence and Big Data

MBA in Global Business Administration with Marketing Intelligence and Big Data

Awarded by University of Gloucestershire

Certified Manager

Awarded by CMI, UK

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With the developing complexities in the management of businesses worldwide in the realm of Global Business Administration in Applied Entrepreneurship, Design Thinking, and Innovation

    About MBA in Global Business Administration - Marketing Intelligence & Big Data

    The MBA in Global Business Administration with Market Intelligence and Big Data, offered at Westford in collaboration with the University of Gloucestershire, United Kingdom, is intended global professionals. The specialization focuses on developing learners’ abilities and expertise in emerging technologies, current marketing intelligence trends, and analytics in order to better prepare them for data mining, predictive analysis, visualization, text mining, web mining, social media, and web analytics knowledge.

    Whether the learners are new to the industry or seasoned professionals, this program will provide them with the skills and knowledge they need to succeed in the rapidly growing field. They will learn how to use data to create marketing strategies tailored to specific audiences, as well as how to track consumer behavior, trends, and patterns using big data. They will learn how to analyze large data sets and identify key insights that can be used to drive marketing decisions. They will also learn how to use various market intelligence tools to create reports and track progress in relation to the marketing objectives.

    An MBA with a concentration in Marketing Intelligence and Big Data will provide learners with the knowledge and skills necessary to thrive in today’s competitive business landscape. With an understanding of how to use data to create targeted marketing strategies, learners will be able to take their careers to the next level.

    Key Highlights

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      Program Structure:

      The delivery of modules under this program uses a combination of case studies, applied practical learning and real world applications, supporting learners to develop fundamental skills needed as a future global leader.

      Module List

      Name of the Module
      Managing Business Continuity in a Global Context
      Strategic Management
      International Trade Law
      Global Leadership Challenges: Leadership by Design
      Business Finance and Decision Making
      Marketing Intelligence and Big Data
      Strategic International Marketing
      Managing Complex Projects
      Business Development Project
      Upon Completion of the Program, the student will receive 180 Credits for the MBA in Global Business Administration with Marketing Intelligence and Big Data from the University of Gloucestershire, UK.

      Program Highlights:

      About University of Gloucestershire (GLOCS), UK

      The University of Gloucestershire is a public university situated in Gloucestershire with total three campuses in total. The university is situated in two locations with two campuses in Cheltenham and one in Gloucester which is Francis Close Hall, The Park, and Oxstalls, respectively. The university gained its status in the year 2001, before which its roots can be traced back to the 19th century when two distinct strands of educational provisions in Gloucestershire merged to form the University of Gloucestershire, UK. The university is ranked in the top 100 universities of the UK in Guardian’s League Table 2021. Offering a range of undergraduate, postgraduate, and PhD degrees, learners  can choose to study subjects such as accounting and law, business management, computing, journalist, fine art, humanities, biology, geography, social science, education, and sports. Gloucestershire also offers two-year “fast-track” courses in subjects such as law and business, which allows learners  to enter the workplace or further training faster and at a lower cost. At Gloucestershire, you will explore what is important to you and be supported to reach your postgraduate goals. The university deliver programs that meet your needs, no matter what you want to achieve from further study.

      Why GLOCS?

      About Chartered Management Institute (CMI), UK

      The professional programme is designed in association with the Chartered Management Institute and helps professionals in attaining a certificate of “ Certified Manager” from Chartered Management Institute, UK. The purpose of the programme is to equip professionals with the competence required to implement their organization’s strategies. It is aimed at developing a basic understanding of the different fields of management (i.e., general management, economics, people management, financial management, and marketing) and visionary leadership strategies to enable managers to be transformational leaders.

      Why CMI?

      Upon completion of the program, learners will recieve, The Certified Manager by CMI, UK and the MBA Global Business Administration with Marketing Intelligence and Big Data.

      Interested in This Program? Secure your spot now.

      The application is free and takes only 5 minutes to complete.

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        Online Learning Process

        01

        Effective Work-Study-Life Balance

        02

        Global Impact

        03

        Faculty Mentors guiding you through your educational journey

        04

        Access to online libraries and resources, anytime-anywhere

        MBA Advantage

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